Pakistan Recovery Fund
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Over the course of the 2010 monsoon season; heavy rainfall, flash floods and river floods combined to create a moving body of water that resulted in the worst floods in Pakistan's history. The devastation caused by the floods impacted upon the lives of over 20 million people.
The Prince of Wales, concerned with the people of and situation in Pakistan, initiated a recovery fund, which aims to raise significant investment in funding and support in-kind and goods over the next two years. The fund is one of a number of charitable initiatives under the auspices of the Prince's Charities group: The Prince's Charities
Beyond the on-going life and health threatening effects, the floods have had a significant negative impact on Pakistan's development prospects over the coming years. Essential infrastructure including roads, bridges, housing, schools, medical facilities, farm structures and markets has been severely damaged, causing an estimated damage of $9.7 billion.
A group of concerned individuals, companies and institutions have already answered the Prince's request to form the recovery fund. The focus is to encompass support for specific; quality assured initiatives and organizations in addressing issues of education, health, livelihoods and homes. This reflects His Royal Highness's interest in these areas, and his desire to see long term solutions that will have demonstrable effect on the lives of the affected, the economic prosperity of the country and sustainable approaches to averting such disasters again.
The outline concept, which has been agreed by His Royal Highness, is as follows:
- The initiative is primarily a major fundraising initiative to raise between £2million & £5million over two years.
- The funds will be allocated to quality assured projects via select partners.
- The Prince's charity the British Asian Trust will utilise its expertise on leading the project assessment process as well as assisting developing fundraising.
- HRH is committed to attend a major gala fundraising event in October in the U.K Similar linked events overseas are also possible.
Building International Leadership
The Prince of Wales is keen to encourage a wide range of individuals and institutions who can recognise both the humanitarian need as well as the socio-economic imperatives to help lead the initiative. The key leadership group will be his International leadership team, of which individuals and institutions will contribute and help act as ambassadors for the Prince's initiative.
The following have confirmed their support to this initiative as members of the International leadership team: Etihad Airlines Etihad:Deutsche Bank Deutsche Bank: The Hashoo Foundation: James Caan, Mr Naguib Kheraj. The International Steering Group is Chaired by Mr. John O'Brien, The Prince of Wales's appointed campaigner and senior partner at Knighton White knighton white.
The Recovery Fund leadership team agree to act as ambassadors for the programme, represent and support the initiative accordingly.
General Campaign Participation A key part of the campaign, will be the development of voluntary groups around key locations in the World, allowing supporters to fundraise around the initiative. Corporate support, donations, employee participation all will be encouraged. Various discreet sponsorship opportunities also exist in Washington, D.C., Los Angeles, London, Dubai/Abu Dhabi and in Pakistan itself.
The campaignwelcome participation, ideas, gifts and funds in order to facilitate the projects and have a major impact on the lives of those affected.