Over-the-top content
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In the fields of broadcasting and content delivery, Over-The-Top Content (OTT) describes broadband delivery of video and audio without a multiple system operator being involved in the control or distribution of the content itself. The provider may be aware of the contents of the IP packets but is not responsible for, nor able to control, the viewing abilities, copyrights, and/or other redistribution of the content. This is in contrast to purchase or rental of video or audio content from an Internet provider, such as cable television Video on demand or an IPTV video service, like AT&T U-Verse. OTT in particular refers to content that arrives from a third party, such as NowTV, Netflix, Hulu or MyTV, and is delivered to an end user device, leaving the internet provider responsible only for transporting IP packets.
Consumers can access OTT content through internet-connected devices such as PCs, laptops, tablets, smartphones, set-top boxes, Smart TVs and gaming consoles such as the Wii, PlayStation 3 and Xbox 360.
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