Mr. Pizza
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Mr. Pizza Co., Ltd. (hangul:미스터피자, Miseuteo Pija) is a South Korean pizza chain established in 1990. It is based in Banpo-Dong, Seocho-Gu, Seoul. After establishing a franchise in Ewha Women's University, Mr. Pizza opened a store in Beijing, China in 2000 and has two stores in the Los Angeles Area in Koreatown and recently opened a store in Little Tokyo. The Mr. Pizza logo, a slanted, stylized 'Pizza & Hand', is symbolic of two people (the company and customer) shaking hands.
Business information
The CEO of Mr. Pizza is Jung Woo-Hyun (정우현).[1] The president is Lee Ju-bok (이주복). As of 2010, the company had franchised 350 stores in Korea, two in the United States, one in Vietnam, and 15 in China.
Advertising
Mr. Pizza's September 2011 mockumentary-style commercial "The True Origins of Pizza" received more than 1,000,000 views on YouTube. It received high praise and in-depth analysis in a journal article by two New Zealand-based Asian Studies professors. They stated that "the level of skill and irony that went into its making are noteworthy among commercial ads anywhere".[1]
Mr. Pizza regularly uses popular male and female actors in their commercials, including 2PM, Yoo Seung-ho and Park Bo-hyun.
See also
References
- ^ a b Epstein, Stephen; Sakamoto, Rumi (2011), "The True Origins of Pizza: Irony, the Internet, and East Asian nationalisms", The Asia-Pacific Journal: Japan Focus, http://japanfocus.org/-Rumi-SAKAMOTO/3629, retrieved 2011-10-30
External links
- Mr. Pizza Homepage (Mr.Pizza / 미스터피자 :: 1577-0077) (in Korean)
- O-Food Hankook Mr. Pizza Press Release Homepage (in Korean)
References
Pizza, Mr.. "History". Archived from the original on 2007-07-03. http://web.archive.org/web/20070703081143/http://www.mrpizza.co.kr/GLOBAL/eng/company/company_02.php. Retrieved 2007-07-04.
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