Marithé + François Girbaud is an international clothing company based in France and founded by stylists François Girbaud and Marithé Bachellerie in 1972.[2][3][4] They created several brands : Compagnie des montagnes et des forêts, Ça, Closed, Matricule 11342, etc.[5] They are world-known especially for industrialization of the stonewash (stone washing process), baggy trousers and skin-tight jeans.[6][7][8]
 | |
| Company type | joint-stock company |
|---|---|
| Industry | Fashion |
| Founded | Paris, France (1972) |
| Founder | François Girbaud and Marithé Bachellerie |
| Headquarters | , France |
Key people | Pierre Zelker |
| Products | clothes : jeans, coat, etc. |
| Revenue | €900 million (1990) ; €200 million (2011)[1] |
| Parent | Mad Lane |
| Subsidiaries | Matricule 11342 (1975), Compagnie des Montagnes et des forêts (1975), Closed (1976), Compléments (1979), Maillaparty (1979)... |
| Website | www |
History edit
The fashion duo began their career working in the Parisian clothes shop Western House, in 1964.[9] Then Maurice Chorenslup, Pierre Zelcer and Jacques Rozenker helped the couple to create their first brands.[10]
The 1980s to 1990s were the decades of biggest successes for the French brand, with a $900 million worldwide turnover. In 2010, the group was still generating €200 million of revenue.[11]
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In 1983, the Girbaud duo created costumes for Jennifer Beals and Michael Nouri, actors in the Flashdance movie.[12]
In 1992, Kris Kross, the rap/hip hop duo known for hit song "Jump", were wearing Girbaud's jeans in their music video.[13][14][15]
In 1995, Marithé et François began using new cutting and assembly techniques: laser, ultra-sound, techno-fusion.[16] They then launched the new bleu éternel process (1997), which prevents indigo denim from fading. The garment remains soft, comfortable and retains its main properties: depth and authenticity of color. Wattwash, the laser treatment of denim, artificially ages the fabric and reduces water consumption by 97.5%. This provides an opportunity to raise consumers' ecological awareness.[17][18]
In June 2012, it was reported that Girbaud had filed for bankruptcy and that its websites were down.[19]
In 2015, Marithé Bachellerie and François Girbaud created a new company named Mad Lane (an itinerant concept store) but were still using the original name Marithé + François Girbaud.[20][21]
Filmography edit
- 2016 : Marithé + François = Girbaud : film documentary directed by Jérémie Carboni starring Marithé Bachellerie, François Girbaud, Renzo Rosso (CEO of Diesel brand), Benjamin Cotto from Lilly Wood and the Prick band, Jacques Rozenker, Jennifer Beals, etc. Songs are from Moriarty band[22]
References edit
- ^ "Marithé et François Girbaud prêts à céder leur marque". 17 November 2011.
- ^ "There's a nostalgia-driven underground market for Girbaud's famous Shuttle jeans". Quartz. 31 January 2016. Retrieved 2 June 2016.
- ^ "Co gets into no-stretch, raw denim with Francois Girbaud". Los Angeles Times. 14 August 2015. Retrieved 2 June 2016.
- ^ Aewing (26 July 2007). "Girbaud Jeans Pulls A "Cristal" Move on Hip Hop". HipHopDX. Retrieved 2 June 2016.
- ^ "Marithé et Francois Girbaud - Tendances de Mode". www.tendances-de-mode.com.
- ^ "Marithé + François Girbaud : Historique". Archived from the original on 16 April 2019.
- ^ It, I. Can Do. "Saga des marques de jeans : MARITHE & FRANCOIS GIRBAUD". Mondenim.
- ^ "Mazamet. François Girbaud. "Le jean est né dans le Sud-Ouest"". ladepeche.fr.
- ^ "Chez Girbaud, le jean est éternel". ladepeche.fr.
- ^ "Marithé + François = Girbaud". 1 July 2016 – via IMDb.
- ^ Cathala, Anne-Sophie (17 November 2011). "Marithé et François Girbaud prêts à céder leur marque". Le Figaro.fr.
- ^ Match, Paris. "... Jennifer Beals s'est mouillée pour nos jeans". parismatch.com.
- ^ "The Evolution of Denim in Hip-Hop". Complex.
- ^ Figaro, Madame (18 September 2014). "Les Girbaud aux platines". Madame Figaro.
- ^ Archived at Ghostarchive and the Wayback Machine: Kris Kross - Jump (Official Video). YouTube.
- ^ "Une technique plus écolo pour délaver les jeans". Le Huffington Post (in French). 30 January 2012. Retrieved 7 June 2019..
- ^ SJCOM (12 September 2011). "WATTWASH™ - Marithé + François Girbaud". Retrieved 7 June 2019.
- ^ "Wattwash - Encyclo-ecolo.com - l'encyclopédie écologique". www.encyclo-ecolo.com. Retrieved 7 June 2019..
- ^ Guilbault, Laure (8 June 2012). "Marithé + François Girbaud Files for Chapter 11".
- ^ "Marithé + François Girbaud, en tournée, avec leur concept store itinérant". Franceinfo. 12 January 2016.
- ^ JDD, Le. "Marithé + François Girbaud, le retour d'une icône". lejdd.fr.
- ^ "Marithé + François = Girbaud". IMDb. 30 December 2015. Retrieved 2 June 2016.