M1 Limited
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This article relies on references to primary sources. (May 2012) |
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| Type | Public |
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| Traded as | SGX: B2F |
| Industry | Telecommunications |
| Founded | Singapore (August 1994) |
| Headquarters | Singapore |
| Area served | Singapore |
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| Services |
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| Revenue |  SG$1,076.8 million (2012) |
| Operating income |  SG$299.9 million (2012) |
| Net income | SG$146.5 million (2012) |
| Total assets | SG$975.1 million (2012) |
| Total equity | SG$347.9 million (2012) |
| Website | m1.com.sg |
M1 Limited (previously known as MobileOne) is a full-service telecommunications company in Singapore. Launched in April 1997, it was Singapore's second mobile operator after SingTel.
As at end-Dec 2012, major shareholders include Keppel Telecoms (19.55%), SPH Multimedia (13.60%), and Axiata Investments (29.01%). The remaining shares are owned by institutional and public investors.
Products and services
M1 is one of the three major mobile-communications providers in Singapore. It offers a suite of mobile voice- and data-communication services over its 2G/3G/3.5G/4G network, including international-call services to both mobile- and fixed-line customers. These include SMS, MMS, WAP, GPRS, 3G, 3.5G and was the first Singapore operator to launch a nationwide 4G LTE. It also offers pre-paid mobile services under its M Card brand.
M1 offered GSM services to its customers upon its entry into the mobile-communications market in 1997. In 1998, M1 introduced CDMA as the second mobile network in Singapore. However, customers on the CDMA network were migrated onto its GSM network in 2001. This was due to the CDMA network spectrum being earmarked for 3G service developments. It used to offer Vodafone products, a result of it being the official Singaporean partner of the Vodafone mobile community. However, on September 2011, Vodafone and M1 have decided to end their partnership on 1 January 2012.
The company also launched Singapore's first mobile broadband services in 2006, named M1 Broadband, and introduced fixed broadband services in 2008. In 2010, it launched Singapore's first fibre broadband service.
2013 service disruption
During a transmission equipment upgrade by one of M1's vendors at 3:00am on 15 January 2013, a power incident at M1's network centre set off gas suppression and water sprinkler systems. This tripped one of M1's mobile network switches and disrupted its 3G service in the South-Western part of Singapore. Services resumed normal operation at 7:00pm on 17 January 2013.
The Infocomm Development Authority of Singapore (IDA) is currently investigating the service disruption under its Code of Practice for Telecommunication Service Resiliency.
History
2013
- M1's 3G mobile network in the South-Western part of Singapore is disrupted on 15 January
2012
- M1 launched its Long Term Evolution (LTE) networks to consumers on 15 September, becoming South-east Asia's first nationwide 4G service provider.
2011
- M1 started its Long Term Evolution (LTE) networks on 21 June, becoming the first mobile operator in South-east Asia, providing speeds of up to 75 Mbit/s at selected areas.
- Launching iPhone 4S on 28 October, alongside with SingTel and StarHub
2010
- M1 became the RSP to provide fibre broadband services on Singapore's Next Gen Fibre Optics network of speeds up to 1Gbit/s.
- MobileOne Ltd rebranded as M1 Limited with a new logo
- Launches iPhone 4 alongside with SingTel and StarHub
2009
- Launches iPhone 3GS, after SingTel
- Launches Singapore's first prepaid broadband service
- Launches Take3 free handset rental mobile plans
- Launches ADSL broadband after the complete acquisition of QALA Singapore Pte Ltd
2008
- Enters the fixed broadband industry in Singapore on August 4, 2008. It is the fourth telecommunication company to enter the fixed broadband industry, after StarHub, SingNet and Pacnet.
- Customers of this fixed broadband service will connect to M1 broadband via StarHub Cable's open access network.
2007
- Celebrated its 10th Anniversary
2006
- Launched Singapore's first HSDPA broadband service, for Internet connection up to 3.6 Mbit/s, everywhere in Singapore.
2005
- Launched Singapore's first commercial 3G service
- Introduced Singapore's only pre-paid card with free incoming calls
- On 31 August 2005, Telekom Malaysia and Khazanah Nasional have continued to raise their stake in MobileOne. SunShare Investments bought a total of 4.023 million shares on the open market over three trading days from Thursday last week. The purchases raised its stake in the mobile elecommunications services provider from 23.64% to 24.04%.
2004
- Introduced new company motto - ‘1 Life. Live it’, in a new brand marketing promotion
- Partnered with Taiwanese pop group, 5566, to provide exclusive mobile content for customers
- Established POINT, Singapore's first music recognition service
- Joint venture with Google to offer Asia's first wireless image search for mobile phones
- Conducted trials for Push-to-Talk in July
- First in Singapore and among first in Asia to offer pre-paid customers direct dial when roaming
2003
- Introduced Singapore's first sports-news service on MMS,
- Introduced Singapore's first MMS service for pre-paid cards
2002
- M1 became a publicly listed company in December
- M1 was the first operator in Singapore to launch MMS
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