Light Blue (fragrance)

Light Blue
Fragrance by Dolce & Gabbana
Released	2001
Label	Dolce & Gabbana

Light Blue Pour Homme
Fragrance by Dolce & Gabbana
Released	2007
Label	Dolce & Gabbana

Light Blue Dreaming in Portofino
Fragrance by Dolce & Gabbana
Released	2012
Label	Dolce & Gabbana

Light Blue Living Stromboli
Fragrance by Dolce & Gabbana
Released	2012
Label	Dolce & Gabbana

Light Blue is a fragrance line by Italian fashion designers Dolce & Gabbana which was launched in 2001 and has won numerous fragrance-industry awards. The men's version (Light Blue Pour Homme) was released 2007 and has also won awards, including the FiFi Awards in 2008. Two limited-edition fragrances ("Light Blue Dreaming in Portofino" for women and "Light Blue Living Stromboli" for men) were released in 2012.

Background

The Italian design duo, Domenico Dolce and Stefano Gabbana, contracted with perfumer Olivier Cresp to develop a fragrance inspired by the sensual aromas of the Mediterranean,specifically their home province of Sicily. The process took over two years to perfect and the women's fragrance was released in 2001.

The Range

Light Blue

For the original fragrance for women, Cresp married a tart Granny Smith apple (synthetics cis-3 Hexenol, Liffarome and cis-3 hexenyl acetate) to Delta Muscenone (the scent of human skin). The fragrance includes three synthtic woods (Z11, Ambrox and Norlimbanol) as well as natural cedars. It contains approximately 15 percent of natural Sicilian lemon-peel essence. Top notes: Sicilian Cedar, Apple, Bluebell; Middle notes: Bamboo, Jasmine, White Rose; and Base notes: Citron wood, Amber and Musk.

Light Blue Pour Homme

The men's fragrance was released in 2007 to immediate acclaim. It is characterized as a fresh classic balanced fragrance which is described as light-hearted, sparkling, and sophisticated. The fragrance is considered to be a woody spicy fragrance and consists of numerous notes including Sicilian Mandarin, Frozen Grape Fruit Peel, Russian Pepper, Rosemary, Szechuan Pepper, Rosewood, American Musk Wood, Incense, and Oak Moss.

Light Blue Dreaming in Portofino

A limited edition, released in 2012, this women's fragrance is named for the fishing village and resort of the rich and famous on the Italian Rivera. The notes include Citrus Accord, Pink Pepper, Crisp Aquatic, Geranium, Amber and Patchouli. It has been described as "fresh, sensual and adventurous.

Light Blue Living Stromboli

Named for the volcanic island, the limited edition men's fragrance (released in 2012) has received generally positive reviews. It has been described as a woody, aquatic scent that begins with notes of citruses and red pepper. The mid-notes include marine accords and geranium, while the base is composed of mossy vetiver, earthy patchouli, and amber.

Reception

According to the New York Times, Light Blue Pour Homme earned a 5 star rating. In 2008, it won the best men's fragrance at the FiFi Awards. As of 2012, the Light Blue fragrances had received fourteen awards. Light Blue was one of twelve fragrances selected for a special exhibition entitled "The Art of Scent 1889-2012" by Charles Burr, Curator of Olfactory Art for the Museum of Arts and Design.

External images

Dolce & Gabbana Light Blue 2007 Fragrance Campaign

Dolce & Gabbana Light Blue 2010 Fragrance Campaign

Advertising

The initial advert for the fragrance was filmed in 2007 in Capri, Italy with models David Gandy and Marija Vuyovic wearing tiny white swimsuits and kissing on a raft. According to British researchers, the advertisement is among the sexiest television adverts.

In 2010, the adverts featured Gandy with model Anna Jagodzinska. Instead of the raft, the models are seen in tiny white suits before swimming to shore where they embrace. Both versions of the advertisements were shot by fashion photographer Mario Testino in the waters off the island of Capri.