Let's All Go to the Lobby
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| Let's All Go to the Lobby | |
|---|---|
 Four anthropomorphic snack food items singing Let's All Go the Lobby. |
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| Release date(s) | 1957 |
| Running time | 1 minute |
"Let's All Go to the Lobby" is a 1957[1][2] animated musical snipe played as an advertisement before the beginning of the main film. It featured a family of four talking concession stand products, singing "Let's all go to the lobby to get ourselves a treat" and walking to the concession stand. One shot from the film depicts the anthropomorphic gum, soda, popcorn, and candy walking behind the silhouettes of audience members in the foreground, creating an illusion of depth.[3]
The trailer was animated by Dave Fleischer (producer of Popeye cartoons) and produced by Filmack Studios of Chicago, a company that specialized in snipes. It was part of a series of Technicolor trailers aimed at informing audiences about a theater's newly installed[4] concession stand. While the use of animation in lieu of photography lends a degree of abstraction to the idea of concessions, in America's Film Legacy, Daniel Eagan argues that "[w]ith its simple, repetitive lyrics and streamlined animation, Let's All Go to the Lobby has a hypnotic pull that is as compelling today as it was fifty years ago."[3] The melody bears a striking similarity to "For He's a Jolly Good Fellow" but many songs are attributed to this melody. It is uncertain who may have originally composed the melody, but it appears to be well known first as a French folk song called "Marlbrough s'en va-t-en guerre" ("Marlborough has left for the war") in the 18th century about John Churchill, 1st Duke of Marlborough.
In 2000, "Let's All Go to the Lobby" was selected for preservation in the United States National Film Registry by the Library of Congress as being "culturally, historically, or aesthetically significant".
Further color snipes, such as ones using a clock and featuring singing and dancing hot dogs, popcorn boxes, candy bars and other concession stand products took their cue from this trailer. Those targeted at drive-in theaters directed their patrons to the snack bar. Such shorts are still used for this purpose.
References
- ^ Inspiration - Filmack Catalog. February, 1954. Volume 15, Issue 2. Page 10.
- ^ Original prints are Kodak date coded 1953.
- ^ a b Eagan, Daniel (2010). "Let's All Go to the Lobby". America's Film Legacy: The Authoritative Guide to the Landmark Movies in the National Film Registry. New York: Continuum. pp. 543–544. ISBN 978-0-8264-2977-3.
- ^ Valentine, M:"The Show Starts on the Sidewalk: An Architectural History of the Movie Theatre, Starring S. Charles Lee". Yale University Press, 1996.
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