Karim Bouzida (Arabic: كريم بوزيدة; born 1972 in Casablanca)[2] is a Moroccan PR agent. He is the communication strategy Chargé de mission at the royal court of Mohammed VI, reportedly in charge of promoting the image of the monarch.[2] He is also the director-general of Mena Media Consulting, a PR and communications strategy agency owned by the monarch's friend and influential advisor Fouad Ali El Himma.[2]

Karim Bouzida
Director of Media Relations at the Court of Mohammed VI
Assumed office
December 2014[1]
Preceded byChakib Laarousi
Personal details
Born1972 (age 51–52)
Casablanca, Morocco
OccupationPublic Relations
Chargé de Mission at the Moroccan royal court
Director-general of Mena Media Consulting

In 1997, Bouzida worked in "Top Publicité" a marketing agency who collaborated with the CNSS, the Moroccan national social security company.[3]

In 2002 and 2003 he was cited as the deputy-director of Klem Euro RSGG, a marketing and communication agency that won a tender from the Moroccan Ministry of the Interior to promote participation in the parliamentary and communal elections.[4][5] He did the same thing in 2007[6] before being engaged by El Himma to manage Mena Media Consulting,[7] which conducted many PR activities such as: promoting the image of Authenticity and Modernity Party,[8] social media surveillance for the Moroccan Ministry of the Interior[9] and promoting the image of the ONEE, the Moroccan national office for the distribution of electricity.[10]

In December 2014, Bouzida was officially appointed as the Director of Media Relations at the court of Mohammed VI.[1] He replaced Chakib Laaroussi who was sacked after Mohammed VI cancelled an official visit to China which was planned for 27 November 2014.[1]

See also edit

References edit

  1. ^ a b c "كريم بوزيدة يصبح رسميا مدير الإعلام في ديوان الملك". 23 December 2013. Archived from the original on 26 December 2014. Retrieved 23 December 2014.
  2. ^ a b c Par Mohammed Boudarham; Hassan Hamdani (15 November 2012). "Décryptage. Vous avez dit roi de la Com' ?". Telquel. Archived from the original on 28 January 2014. Retrieved 26 January 2014.
  3. ^ Badra BERRESSOULE (20 March 1997). "Un nouveau logo pour la CNSS". L'Economiste. Retrieved 26 January 2014.
  4. ^ "Une campagne de sensibilisation pour des élections transparentes Un choix judicieux" (PDF). Maroc Hebdo. 24 May 2002. Retrieved 26 January 2014.
  5. ^ "Spécial Communales 2003 Communication: Mieux qu'en 2002". L'Economiste. 17 September 2003. Retrieved 26 January 2014.
  6. ^ شيماء الهناوي ورشيد هل لغلام (16 March 2013). "المخزن يستعد لغزوة على الأنترنت لمنافسة "كود" و"لكم" و"دومان". هذه هي المواقع التي سيتم إطلاقها ورجالات المخزن وراءها.. "كود" ترسم بورتري "كاتب الدولة" بوزيدة مستشار المستشار عالي الهمة وعلاقته بهذه المواقع". Goud.ma. Archived from the original on 19 March 2013. Retrieved 27 January 2014.
  7. ^ "MennaMediaConsulting.com WHOIS, DNS, & Domain Info - DomainTools". WhoIs.
  8. ^ "Le PJD dans la tourmente". L'observateur du Maroc. 1 July 2009. Retrieved 27 January 2014.
  9. ^ "CONFIDENTIEL". TelQuel. No. 508. Archived from the original on 3 December 2013. Retrieved 26 January 2014.
  10. ^ "Yasmina Baddou et Ali Fassi Fihri possèdent bien deux appartements à Paris". DemainOnline. 16 November 2012. Archived from the original on 2 February 2014. Retrieved 26 January 2014.