KLRK

KLRK
City of license Mexia, Texas
Broadcast area Waco, Texas
Branding La Caliente
Slogan Ardiente Como Tu
Frequency 1590 kHz
Translator(s) 101.3 K267AI (Moody)
First air date 1956 (as KBUS)
Format Regional Mexican
Power 2,500 watts day
65 watts night
Class D
Facility ID 21493
Transmitter coordinates 31°41′10.00″N 96°27′18.00″W / 31.6861111°N 96.4550000°W / 31.6861111; -96.4550000
Former callsigns KBUS (1956-1984)
KYCX (1984-1987)
KRQX (1987-2010)
Owner M&M Broadcasters, Ltd.

KLRK (1590 AM, "La Caliente") is a radio station broadcasting a regional Mexican format.[1] Licensed to Mexia, Texas, USA, the station serves the Waco area. The station was formerly owned by Simmons Media Group, and is currently owned by M&M Broadcasters, Ltd.[2]

On February 29, 2012 KLRK changed their format to adult hits, branded as "101.3 Bob FM", also broadcasting on FM translator K267AI 101.3 FM Moody, Texas.[3]

On February 28, 2013 KLRK changed their format to regional Mexican, branded as "La Caliente".[4]

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Last modified on 28 February 2013, at 17:34