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|Area served||United States, China|
|Method||Education, Collaboration, Deployment|
|Motto||"Rethink Energy. Reshape the World."|
JUCCCE (Joint US-China Collaboration on Clean Energy) is a Shanghai-based non-profit organization dedicated to accelerating the use of clean energy in China within 10 years, while building trust and cooperation between China and the United States. Founded in 2007 by TIME magazine "environmental hero" and 2012 Hillary Step Award Winner Peggy Liu, JUCCCE has a diverse set of high-impact programs, in addition to hundreds of partners and special advisers. JUCCCE has emerged as an organization distinctly positioned to work with governments, businesses, NGOs and consumers to affect positive change.
Founded in 2007, JUCCCE is a clean energy NGO in China with the mission to convene international, cross-sector and cross-border stakeholders to accelerate China's sustainable transformation. JUCCCE's unique organizational capability and Chinese government channels have allowed the NGO to reach out to local leaders across the country, while tapping into resources across powerful global networks. Given the urgent timeline of their projects, JUCCCE has designed all programs to reach major milestones within 3 years or less.
The Joint US-China Collaboration on Clean Energy (JUCCCE) was founded after the 2007 MIT Forum on the Future of Energy in China, the first public dialogue on clean energy between US and Chinese government officials. After in-depth cross-border and cross-sector discussion, forum speakers, sponsors, and attendees agreed that a new form of programmatic collaboration on clean energy was urgently needed - one that could replace antiquated "shuttle diplomacy" between nations. Thus, JUCCCE was founded with a framework focused on relatively shorter-term, high impact programs. The organization specializes in convening international expertise and technologies to lower barriers to deployment of clean energy and energy savings solutions in China.
JUCCCE catalyzes systemic change in China's key drivers of energy use- urbanization, industry, and consumption. By successfully combining in-depth technical expertise, or "hard" tools, and consumer marketing knowledge, or "soft" tools, JUCCCE has been able to "activate" concepts in the marketplace as seen through their Smart Grid program, the acceleration of "eco-cities", and green consumer media coverage. In addition to working on these various programs, JUCCCE has created a collaborative leadership model that has been incorporated into their "Stone Soup Global Leadership" initiative.
JUCCCE has a variety of programs that aim to accelerate the greening of China through methods ranging from policy-making to consumer awareness.
- JUCCCE's first tipping point involved the China Smart Grid Cooperative, which revolutionized China's electric grid and brought renewable energy deployment to scale. By convening Chinese decision makers with international experts to introduce Smart Grid into China, JUCCCE contributed to China's main State Grid utility's May 2009 announcement to deploy Smart Grid by 2020 and to invest USD 7.3 billion (this has since doubled). Today, there are 15 Smart Grid city pilots across China. JUCCCE's Smart Grid Program was highlighted by the Clinton Global Initiative in 2008. In addition, JUCCCE helped launch China's first Smart Grid business hub in Yangzhou on April 19, 2009.
- JUCCCE further accelerated the progress of Chinese "eco-cities” through its mayoral training program. Currently there are over 170 cities in China with eco-city developments and 8 model low-carbon regions in development; the term "low-carbon city" is now part of common vernacular within the field of sustainable development. JUCCCE has created a series of educational modules targeted for mayors and central government officials to demonstrate how saving energy and the environment can boost local GDP growth. These training programs have been created in partnership with the National Academy for Mayors in China under the Ministry of Housing and Urban Rural Development, and the China Executive Leadership Academy in Pudong. In the last 4 years, JUCCCE has trained over 350 government officials to build more sustainable cities and their students lead a combined population of over 450 million. JUCCCE’s Ecoheritage Tourism program additionally leveraged connections to official government training academies to introduce case studies and best practices at scale to 80 students in 2012.
- In 2010, JUCCCE acted to trigger some of the first green coverage in consumer media, creating multiple educational campaigns with one of China’s leading supermodels Du Juan, the first Chinese popstar with an environmental song, Chen Ling, and prominent Chinese actress Li Bingbing. Working with corporate, celebrity, and university volunteers, JUCCCE conducted educational programs for students on the importance of an environmentally conscious society and helped donate about 130,000 energy efficient bulbs across 8 cities, in addition to hosting multiple educational events.
- One of JUCCCE’s ongoing flagship programs is the “China Dream” to reimagine prosperity and reshape consumerism. The framework involves international collaboration and the efforts of contributors such as Marks & Spencer, the World Economic Forum’s New Energy Architecture Global Agenda Council, the Urban China Initiative, Shanghai Jiaotong University, Real Pegasus (Edelman China), WPP, Saatch & Saatchi, among others. JUCCCE works with creative directors to reshape social norms and consumer behavior and reach out to a middle class that will include 8 million by 2025. The project visualizes and activates a new ‘aspirational’ lifestyle that is personally desirable as well as sustainable, and guides consumers through policies on product purchases and use. Ultimately, JUCCCE’s China Dream plucks sustainability from a narrowed stereotype, described by eco-advocate Alexa Chung as a pre-determined “language of conscience-free shopping… a clunky vocabulary.” Instead, JUCCCE has relied upon the capacity to convene high-level, cross-sector global influencers to deploy a “green-gilded” vision - a “buzz-worthy lifestyle that taps into consumers’ desires and aspirations.”. Given that China’s per capita emissions are anticipated to match those of the United States by 2017, JUCCCE has worked with government channels as a nexus platform to gather resources and quickly bring projects to scale.
- To encourage more international collaboration, JUCCCE has held five JUCCCE China Energy Forums - as a result, the organization has developed a track record of facilitating interactive, bilingual, high quality forums that bring together leaders from government, academia and business to discuss clean energy collaboration opportunities. The fourth annual China Energy Forum was created in partnership with the China Energy Conservation and Environmental Protection Group and was held in Chengdu in November 2010.
- JUCCCE codified their collaborative working model into a new paradigm of leadership, dubbed "Stone Soup Global Leadership", to help society tackle today's increasingly cross-sector and cross-border global challenges. JUCCCE launched Stone Soup at the World Economic Forum with Young Global Leaders in 2011. The leadership model has been designed to teach others how to identify catalytic leaders, and to use soft skills to lead social change through an interactive learning website with case studies, formal training at leadership institutions, and workbooks.
Additional JUCCCE programs include:
- Lu, River, "NGO's Energy Forum Underway in Beijing.", China Daily, Nov 10, 2008.
- Powell, Bill, "Heroes of the Environment 2008: Peggy Liu", Time Magazine, Sept 04, 2008.
- Jindasataporn, Pitchada, "Peggy Liu making China greener through JUCCCE", Asia Youth Leader.
- "Press Release- June 30th 2010; Hillary Institute Names 2010 Hillary Laureate, Peggy Liu", Hillary Institute, Jun 30, 2010.
- Liu, Peggy, "The U.S. and China: Three Win-Win Programs for Climate Change", Huffington Post, April 14, 2009.
- Mission & History., JUCCCE.
- JUCCCE., JUCCCE.
- Kemper, Deb, and Peggy Liu. “Stone Soup Global Leadership- a new model of collaborative leadership to address today’s global challenges.” Management Innovation eXchange, Jan 18, 2012.
- JUCCCE Program Initiatives.
- Liu, Peggy. "China's Green Goddess" Diplomat Magazine.
- "The Smart Grid in Asia, 2012-2016: Markets, Technologies and Strategies", Greentech Media Inc., May 7, 2012.
- "Smart Grid", JUCCCE.
- "China smart grid initiative launched", Metering.com, Nov 19, 2008.
- "BPL Global Joins JUCCCE", BPL Global, Ltd, Collective Responsibility, Nov 9 2008.
- Cooke, Terry, and Piper Lounsbury Stover. "China’s Ecocities Initiative" “The China Business Network”, Feb 21,2011.
- "Five Provinces & Eight Cities of China Try Low Carbon Economy" Energy-Green.net, Aug 11, 2010.
- Pasternack, Alex. "Greening China’s Mayors: A Q&A with Dr. Steve Hammer of the Mayoral Training Program on Energy Smart Cities" Treehugger, Jun 29, 2009.
- "Mayoral Training", JUCCCE.
- "Eco-Heritage", JUCCCE.
- "Eco-Heritage", JUCCCE.
- Krishnan, Ananth. “Beijing to launch clean energy plan.” The Hindu, Jun 21, 2009.
- Liu, Peggy. “China’s Green Goddess” Diplomat Magazine.
- "China Dream", JUCCCE.
- Liu, Peggy. “Sustainable Consumerism Begins with China” Solutions Journal, Jun 2012.
- Morrissey, Lily. “Consumerist China: Is it sustainable?” The Climate Spectator, Nov 1, 2011.
- Liu, Peggy. “China’s Green Goddess” Diplomat Magazine.
- “JUCCCE Stone Soup” JUCCCE.