I Am (Earth, Wind & Fire album)

I Am is the ninth studio album by the American band Earth, Wind & Fire, released in June 1979 by ARC/Columbia Records.[2] The LP rose to number one on the Billboard Top Soul Albums chart, and number three on the Billboard 200 chart.[3][4] I Am has been certified Double Platinum in the U.S. by the RIAA, Platinum in the UK by the BPI, and Platinum in Canada by Music Canada.[5][6][7]

I Am
Studio album by
ReleasedJune 5, 1979[1]
RecordedSeptember 4–16, 1978
Studio
  • Hollywood Sound, Hollywood
  • Sunset Sound, Hollywood
  • Davlen, North Hollywood
GenreR&B, soul, funk, disco
Length37:36
LabelARC/Columbia
ProducerMaurice White
Earth, Wind & Fire chronology
The Best of Earth, Wind & Fire, Vol. 1
(1978)
I Am
(1979)
Faces
(1980)
Singles from I Am
  1. "Boogie Wonderland"
    Released: May 6, 1979
  2. "After the Love Has Gone"
    Released: July 12, 1979
  3. "In the Stone"
    Released: October 14, 1979
  4. "Star"
    Released: December 6, 1979
  5. "Can't Let Go"
    Released: December 30, 1979

Overview edit

I Am was produced by Maurice White.[8] The album features guest appearances by the Emotions and Toto's Steve Lukather.[2]

Singles edit

"After the Love Has Gone" reached number two on both the Billboard Hot 100 and Hot Soul Songs charts.[9][10] "After The Love Has Gone" also reached number three on both the Billboard Adult Contemporary Songs and UK Pop Singles charts.[11][12] The ballad was Grammy-nominated in the category of Record of the Year. "After the Love Has Gone" also won a Grammy for Best R&B Vocal Performance by a Duo or Group.[13]

Another single, "Boogie Wonderland", featuring The Emotions, reached number two on the Billboard Hot Soul Songs chart, and number 6 on the Billboard Hot 100 chart.[14][15] "Boogie Wonderland" was also Grammy nominated in the categories of Best Disco Recording and Best R&B Instrumental Performance.[13]

Critical reception edit

Professional ratings
Review scores
SourceRating
AllMusic     [16]
Robert ChristgauB[17]
MusicHound Rock: The Essential Album Guide     [8]
The Rolling Stone Album Guide     [18]
The Virgin Encyclopedia of R&B and Soul     [19]

Eric Sieger of The Baltimore Sun described I Am as "faultlessly produced." Sieger added, "The album features a horn and string section, synthesizers, congas ,and kalimbas and the material ranges from straight boogie to soulful ballads. Lyrically, some of the numbers leave something to be desired, but Earth, Wind & Fire is one group where the musicianship is so sharp and vibrant that the words don't seem to matter quite so much."[20] AllMusic's Alex Henderson noted, "I Am isn't a radical departure from its predecessor, All 'n All. Though not in a class with That's the Way of the World, Spirit, or All 'n All, I Am is a rewarding album that has a lot going for it."[16]

Phyl Garland of Stereo Review wrote: "As Earth, Wind & Fire have strengthened their grip on success, the mystical and extraterrestrial emblems adorning their albums have gained proportionately in grandiosity. This latest one, with a title echoing the majesty of Jehovah and an inside cover featuring a portrait of the group costumed and posed as princes out of fable, is no exception. Such bombast may be considered forgivable in this case, however, because of the excellence of the music on the record. As usual, this astral outfit blasts off in a balls-of-fire flurry of rhythm, which is cleverly varied through the album, even within selections, without losing its driving thrust. There is some evidence of capitulation to disco, particularly on Boogie Wonderland, to which the Emotions lend a few spirited soprano embellishments, but the emphasis throughout is on a dazzling interplay between precision ensemble voices-employed like horns-in rapid, robust exchanges with the group's instruments augmented by a large orchestra."[21]

Rose Riggins of Gannett exclaimed that "I Am is explosive and ready to lift you off your feet to boogie wonderland. Earth Wind & Fire's 10th album, it shows the band is still on the move upward. This is a fine LP, both versatile and creative".[22] Dave Marsh of Rolling Stone exclaimed that "I Am is obviously meant to portend something, but who knows what? Is this Maurice White’s vision of paradise?"[23] John Rockwell of The New York Times stated: "This flashily theatrical, musically imaginative creation of Maurice White can almost always be counted on for interesting records, and the new I Am album is no exception." Rockwell added, "Mr. White's records reaffirm one of the basic truths about the shifting fashions of black music. All these up‐tempo Idioms are inherently related. Disco and funk and soul and rhythm and blues are all fruits of the same tree —the music of rural black people, growing from African roots and shaped by influences from the dominant white culture, evangelical Christianity and the ‘urban experience. A band like Earth, Wind and Fire will enjoy its disco hits. But those hits won't sound like a very significant change in direction because a slight emphasis of the bass line entails only the most modest modification of the basic style."[24]

Allen Weiner of The Morning Call stated, "EW&F's latest effort goes beyond every level of achievement Maurice White's legions have yet attempted. "I Am" is a splendid example of EW&F's ability to create soul with individuality and without cliches, music that is both artistic and commercial."[25] Robert Christgau of the Village Voice wrote, "Sexy, dancey pop music of undeniable craft, and it doesn't let up. But as we all know, they could be doing a lot better."[17] Connie Johnson of the Los Angeles Times proclaimed that "I Am is freshly innovative for EW&F in that it emphasizes the one-on-one as opposed to the cosmic experience, and freely utilizes the skill of other writers to propel that message. The album should also enforce EW&F's image as trend-setters for other rhythm & blues groups seeking to escape the traditional, doo-wop mold."[26] Robot A. Hull of Creem described the LP as "a rhythmic utopia".[27] James Johnson of the Evening Standard stated: "On I Am ... the band's flashy staccato rhythms, their smooth melodies and precise production adds up to another majestic album".[28] Ace Adams of the New York Daily News called the album "a collection of numbers from disco to rhythm and blues and into a little jazz." Adams added that "the group's impressive vocals make this album a must".[29]

NME placed I Am at number sixteen on their albums of the year list for 1979.[30] Melody Maker also placed the album at number eight on their albums of the year list for 1979.[citation needed] Bandleader Maurice White was also Grammy nominated in the category of Producer of the Year Non-Classical.[31]

Track listing edit

Original release edit

Side one
No.TitleWriter(s)Length
1."In the Stone"Maurice White, Allee Willis, David Foster4:48
2."Can't Let Go"Billy Meyers, Maurice White, Allee Willis3:28
3."After the Love Has Gone"David Foster, Jay Graydon, Bill Champlin4:26
4."Let Your Feelings Show"Maurice White, Allee Willis, David Foster5:24
Side two
No.TitleWriter(s)Length
5."Boogie Wonderland" (featuring The Emotions)Jon Lind, Allee Willis4:48
6."Star"Eddie del Barrio, Maurice White, Allee Willis4:23
7."Wait"Maurice White, Allee Willis, David Foster3:39
8."Rock That!"Maurice White, David Foster3:07
9."You and I"Maurice White, Allee Willis, David Foster3:34

[32]

2004 reissue bonus tracks edit

No.TitleWriter(s)Length
10."Diana"Maurice White, David Foster4:08
11."Dirty (Interlude)" (featuring Junior Wells)Maurice White0:52
12."Dirty (Junior's Juke)" (featuring Junior Wells)Maurice White, Alexander Dutkewych3:44

[33]

Note
  • The Emotions are Jeanette Hawes, Sheila Hutchinson-Whitt & Wanda Hutchinson-Vaughn

Personnel edit

Production edit

  • Design by Roger Carpenter
  • Illustration by Shusei Nagaoka
  • Mastered by Michael Reese
  • Producer - Maurice White (Original, Reissue), Leo Sacks (Reissue), Paul Klingberg (additional on 10, 12)
  • Engineer - Tom Perry, George Massenburg
  • Assistant Engineers - Craig Widby, Ross Pallone
  • Mixing - Mark Wilder (11), George Massenburg
  • Concertmaster - Janice Gower
  • Horn Arrangements - Jerry Hey (1, 3, 7-8, 10-12), Tom Tom 84 (2, 4, 6-7, 9), Benjamin F. Wright (5)
  • String Arrangements - David Foster (1, 3, 8, 10), Tom Tom 84 (2, 4, 6-7, 9), Benjamin F. Wright (5)

[33]

Charts and certifications edit

Charts edit

Albums edit

Year Chart Position
1979 US Billboard 200 3
US Billboard Top Soul Albums 1
Norwegian Albums (VG-lista) 2[34]
Sweden Albums (Sverigetopplistan) 3[35]
UK Pop Albums 5
Japanese Albums (Oricon) 10[36]
Finland (Suomen virallinen albumlista) 9[37]

Year-end charts edit

Year Chart Position
1979 US Billboard 200[38] 65
US Billboard Top Soul Albums[39] 17
Netherlands (Album Top 100)[40] 26
New Zealand Albums (RMNZ)[41] 40
Japanese Albums (Oricon)[42] 42

Singles edit

Year Single Chart
US Hot 100 US R&B US Dance UK Pop Singles[12]
1979 "Boogie Wonderland" (featuring The Emotions) 6 2 14 4
"After the Love Has Gone" 2 2 - 4
"In the Stone" 58 23 - 53
"Star" 64 47 - 16
"Can't Let Go" - - - 46

Certifications edit

Certifications for I Am
Region Certification Certified units/sales
Canada (Music Canada)[43] Platinum 100,000^
Japan 149,870[44]
Netherlands (NVPI)[45] Platinum 100,000^
United Kingdom (BPI)[46] Platinum 300,000^
United States (RIAA)[47] 2× Platinum 2,000,000^

^ Shipments figures based on certification alone.

Accolades edit

Publication Country Accolade Year Rank
Melody Maker U.K Albums of the Year[citation needed] 1979 8
NME U.K Albums of the Year[30] 1979 16
The Guardian U.K 100 Albums that Don't Appear in All Other Top 100 Album Lists[citation needed] 1999 14
Mojo 1000, the Ultimate CD Buyers Guide U.K 100 Soul Albums Everyone Should Own[citation needed] 2001 *
Gary Mulholland U.K 261 Greatest Albums Since Punk and Disco[citation needed] 2006 *

See also edit

References edit

  1. ^ "BPI".
  2. ^ a b Earth, Wind & Fire: I Am. ARC Records/Columbia Records. June 1979.
  3. ^ "Earth, Wind & Fire: I Am (Top Soul Albums)". billboard.com. Billboard.
  4. ^ "Earth, Wind & Fire: I Am (Billboard 200)". billboard.com. Billboard.
  5. ^ Music Canada certification for I Am Archived September 5, 2012, at archive.today
  6. ^ "Earth, Wind & Fire: I Am". riaa.com. RIAA.
  7. ^ British Phonographic Industry Certification for I AM Archived June 4, 2011, at the Wayback Machine
  8. ^ a b MusicHound Rock: The Essential Album Guide. Visible Ink Press. 1996. p. 227.
  9. ^ "Earth, Wind & Fire: After the Love Has Gone (Hot 100)". billboard.com.
  10. ^ "Earth, Wind & Fire: After the Love Has Gone (Hot Soul Songs)". billboard.com.
  11. ^ "Earth, Wind & Fire: After The Love Has Gone (Adult Contemporary Songs)". billboard.com.
  12. ^ a b "Earth, Wind & Fire". officialcharts.com.
  13. ^ a b "Earth, Wind & Fire". grammy.com. The Recording Academy.
  14. ^ "Earth, Wind & Fire: Boogie Wonderland (Hot Soul Songs)". billboard.com. Billboard.
  15. ^ "Earth, Wind & Fire: Boogie Wonderland (Hot 100)". billboard.com. Billboard.
  16. ^ a b Henderson, Alex. "Earth, Wind & Fire: I Am". allmusic.com. Allmusic.
  17. ^ a b Christgau, Robert. "Earth, Wind & Fire: I Am". robertchristgau.com. Village Voice.
  18. ^ The Rolling Stone Album Guide. Random House. 1992. p. 218.
  19. ^ Larkin, Colin (1998). The Virgin Encyclopedia of R&B and Soul. Virgin. p. 107.
  20. ^ Sieger, Eric (September 23, 1979). "Six major groups in area this week". newspapers.com. The Baltimore Sun. p. 134.
  21. ^ Garland, Phyl (October 1979). "Earth, Wind & Fire: I Am" (PDF). americanradiohistory.com. Vol. 43, no. 4. Stereo Review. pp. 100, 102.
  22. ^ Riggins, Rose (August 25, 1979). "'Boogie Wonderland' more than just pop". The Californian. Gannett. p. 35 – via newspapers.com.
  23. ^ Marsh, Dave (August 29, 1979). "I Am". rollingstone.com. Rolling Stone.
  24. ^ Rockwell, John (June 8, 1979). "The Pop Life". The New York Times. p. C12.
  25. ^ Weiner, Allen (June 23, 1979). "Earth, Wind & Fire: I Am". The Morning Call. p. 52 – via newspapers.com.
  26. ^ Johnson, Connie (July 1, 1979). "EWF: The Sweetest Muzak". Los Angeles Times. p. 367.
  27. ^ A. Hull, Robot (September 1, 1979). "Earth, Wind & Fire: I Am". Creem. Vol. 11. p. 52.
  28. ^ Johnson, James (June 14, 1979). "Pick An Album". Evening Standard. p. 27 – via newspapers.com.
  29. ^ Adams, Ace (June 22, 1979). "Mini Reviews". New York Daily News. p. 321 – via newspapers.com.
  30. ^ a b "Albums And Tracks Of The Year: (1979)". nme.com. NME. October 10, 2016.
  31. ^ "Maurice White". grammy.com. The Recording Academy.
  32. ^ a b Earth, Wind & Fire. “I Am”. ARC / Columbia. 1979.
  33. ^ a b c Earth, Wind & Fire. “I Am” (Expanded Edition). ARC / Columbia-Legacy. 2004.
  34. ^ "Earth, Wind & Fire: I Am". norwegiancharts.com. VG-lista.
  35. ^ "Earth, Wind & Fire: I Am". swedishcharts.com. Sverigetopplistan.
  36. ^ Oricon Album Chart Book: Complete Edition 1970-2005. Roppongi, Tokyo: Oricon Entertainment. 2006. ISBN 4-87131-077-9.
  37. ^ Pennanen, Timo (2021). "Earth, Wind & Fire". Sisältää hitin - 2. laitos Levyt ja esittäjät Suomen musiikkilistoilla 1.1.1960–30.6.2021 (PDF) (in Finnish). Helsinki: Kustannusosakeyhtiö Otava. p. 69. Retrieved June 22, 2022.
  38. ^ "Billboard 200 Albums - Year-End". Billboard. Retrieved September 10, 2021.
  39. ^ "Top R&B/Hip-Hop Albums - Year-End". Billboard. Retrieved September 10, 2021.
  40. ^ "Dutch Charts - dutchcharts.nl". dutchcharts.nl. Retrieved September 10, 2021.
  41. ^ "Top Selling Albums of 1979 — The Official New Zealand Music Chart". Recorded Music New Zealand. Retrieved January 28, 2022.
  42. ^ "1979年アルバムヒットチャートTop50 【PRiVATE LiFE】年間ランキング". February 3, 2014. Archived from the original on February 3, 2014. Retrieved September 10, 2021.
  43. ^ "Canadian album certifications – Earth, Wind & Fire – I Am". Music Canada. Retrieved July 16, 2022.
  44. ^ Oricon Album Chart Book: Complete Edition 1970-2005. Roppongi, Tokyo: Oricon Entertainment. 2006. ISBN 4-87131-077-9.
  45. ^ "Dutch album certifications – Earth Wind & Fire – I Am" (in Dutch). Nederlandse Vereniging van Producenten en Importeurs van beeld- en geluidsdragers. Retrieved July 16, 2022. Enter I Am in the "Artiest of titel" box. Select 1979 in the drop-down menu saying "Alle jaargangen".
  46. ^ "British album certifications – Earth, Wind & Fire – I Am". British Phonographic Industry. Retrieved July 16, 2022.
  47. ^ "American album certifications – Earth, Wind & Fire – I Am". Recording Industry Association of America. Retrieved July 16, 2022.