Homo consumericus
Modern malls have been described as the new Cathedrals of Consumption[1]
Homo consumericus (mock Latin for consumerist person) is a neologism used in the social sciences, specially by Gad Saad in his book The Evolutionary Bases of Consumption.[1] and Gilles Lipovetsky's Le Bonheur Paradoxal.[2] According to these and other scholars the phenomenon of mass consumption could be compared to certain traits of human psychology described by evolutionary scientists pointing out similitudes between Darwinian principles and consumer behaviour.[3][4] Lipovetsky has noted that modern times have brought about the rise of a third type of Homo comsumericus, who is unpredictable and insatiable.[5]
See also
- Consumerism
- Anti-consumerism
- Consumer behaviour
- Consumerism and longevity
- Gilles Lipovetsky
- Cultural studies
- Commodity fetishism
- Gad Saad
References
- ^ Gad Saad, The Evolutionary Bases of Consumption (Routledge, 2007) ISBN 0-8058-5149-6
- ^ Gilles Lipovetsky, Le bonheur paradoxal, Essai sur la société d'hyperconsommation, (éditions Gallimard, 2006)
- ^ Jill M. Sundie 'Where is Homo Consumericus', Contemporary Psychology: APA Review of Books (2007)
- ^ George Siomkos, 'Homo Consumericus: The Coming of the Post-Modern Consumer', Marketing Week , Special Issue No. 1.000, 5th of April 2004
- ^ Detrás del Telón - Homo Consumericus
