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Pranahitha "Hitha" Chittoor Prabhakar (born November 23) Hitha Prabhakar is a New York- based author, investigative reporter and retail analyst. She is the author of "Black Market Billions: How Organized Retail Crime Funds Terrorists" published by FT Press. She was a correspondent for Bloomberg Television covering retail and consumer spending. Before joining Bloomberg Television, She was founder and principal of The Style File Group, a retail consulting firm based in New York City, where she served as an advisor to hedge funds and other clients with long term holdings in retail companies and was an on-air contributor covering retail and consumer spending on CNBC.
As the former style writer for Forbes and Forbes.com, Hitha covered the luxury industry as well as men’s fashion. She has written for Time magazine, People magazine, People.com, ELLE India, Mashable, Metro Newspapers, Nirvana Women, Inked magazine and Zink magazine.
She has had numerous television appearances as a retail analyst for Fox Business News, Fox News, Skye News, Fox Radio Network, foxnews.com, Bravo, CNN, CBS, Univision, E! Entertainment television, Reuters and as the host of Emmy winning New York based show Cool in Your Code, which airs on WNBC and WNYC TV. In 2009, she was a coach for the MTV hit series, “MADE.” 
Hitha has been featured in Glamour magazine, Marie Claire, Oprah magazine, Lucky magazine, Gotham, Albuquerque Living, The Daily News, Metro, The Daily Mail, Style.com, CNN.com, Huffington Post and has been a guest on NPR lending her style and retail knowledge on everything from the state of the retail industry to which diamonds will be on the red carpet during the Oscars. Most recently she was photographed and profiled for the Burberry “Art of the Trench” campaign.
After graduating from Smith College in 1998 (including a year stint at the London School of Economics) with degrees in Philosophy and Economics, she joined Bear Stearns as an analyst. Her plans to climb the corporate ladder were put on hold when she was asked to be a fashion correspondent for the radio station 102.7 FM in New York City in September 2003. After she spent a week backstage with Frederic Fekkai reporting on fashion and beauty trends, she decided to go to pursue her masters degree at Columbia University Graduate School of Journalism and graduated in 2006. During graduate school Hitha rose through the ranks to be the first national style editor of Metro newspapers.
She continued to build her style knowledge as a stylist and market editor at MTV where she styled numerous celebrities like Samuel L. Jackson, Brooke Shields and musicians such as M.I.A., Britney Spears, Chris Cornell, Death Cab for Cutie, Sean Kingston, Weezer and the Pussycat Dolls for Vogue Magazine’s Fashion Rocks. She has also served as a judge for the prestigious Swiss Textile Awards in Zurich Switzerland as well as the Supima Cotton Design Contest in New York City.
- CNBC video
- Burberry Art of the Trench
- NRI Pulse
- Marie Claire