|City of license||Bangor|
|Broadcast area||Gwynedd and Anglesey|
|Branding||This is Cymru's Heart|
|Slogan||More Music Variety|
|First air date||(as Champion 103) 11 December 1998 at 10:03am|
|Format||Adult Contemporary, Welsh music & Welsh Programming|
|Audience share||10.1% (March 2010, )|
Heart Cymru (formerly Champion 103) is an independent local radio station broadcasting to Gwynedd and Anglesey from the Arfon transmitting station. It was previously part of the Marcher Radio Group, but was rebranded as Heart 103 on 22 June 2009 and is now part the Global Radio owned Heart.
When it launched in 1998 as Champion 103, it was the first station to serve Anglesey and Gwynedd as a whole, although Marcher Coast 96.3 had been broadcasting to a small part of the area for some time. The station originally broadcast from studios at Parc Menai in Bangor, Gwynedd (later sharing facilities with Heart North Wales Coast) before co-locating to the studios of Heart North West and Wales in Wrexham.
Although its official transmission area takes in most of the Isle of Anglesey and a large part of Gwynedd (as far south as Harlech), the location of its transmitter means the signal carries across Cardigan Bay and can be heard in parts of Pembrokeshire and even the Republic of Ireland.
The station broadcasts a mix of Welsh and English-language programming - local output is presented largely in Welsh and incorporates Welsh language music with English language local content consisting of peak-time traffic bulletins and daytime news updates. In addition to daily breakfast shows, the station opts out of the network to carry additional local programming including an extended 6-hour afternoon and drivetime show and extra weekend shows on Saturday mornings and Sunday evenings. Network programming is relayed from London at all other times. During local programming hours, Heart Cymru plays a selection of Welsh-language contemporary and classic hit music alongside its regular Adult Contemporary playlist.
The station's local output was not affected by a restructuring of Heart in July 2010, which saw sister stations serving the North Wales Coast, Cheshire & North East Wales and the Wirral merged to form Heart North West and Wales. The former North Wales Coast station on 96.3FM maintains an opt-out for early morning Welsh-language programmes and news bulletins.
Heart Cymru broadcasts local news updates weekdays half hourly between 6am and 9am, then hourly from 9am to 6pm. At the weekend, local news is broadcast hourly between 8am and 11am. National news updates from London are broadcast at 7pm weekdays and at 6am, 7am, 12noon, 1pm and 2pm at the weekend.
Breakfast bulletins between 6:30am & 9am and drivetime bulletins between 4pm & 6pm are broadcast in Welsh only. English language local bulletins air between 10am & 3pm with a bilingual bulletin broadcast at 6am. Traffic bulletins on the station are also broadcast in English. Welsh language bulletins are produced and broadcast from Global Radio's Cardiff Bay studios with English language bulletins & traffic updates broadcast from Heart's Wrexham studios.
- Heart radio moves from Bangor to Wrexham, Daily Post, 29 July 2010
- OFCOM - Agreed Format Change Request: Heart Anglesey
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