Fujifilm
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| Type | Public |
|---|---|
| Traded as | TYO: 4901 |
| Industry | Consumer electronics |
| Founded | January 20, 1934 |
| Headquarters | Midtown West, Tokyo Midtown Akasaka, Minato, Tokyo, Japan |
| Key people |
Shigetaka Komori (President & CEO) |
| Products | Digital imaging and photographic materials, equipment and services |
| Revenue | ¥2.182 trillion (FY 2010)[1] |
| Net income |
 ¥104.431 billion (2008)[1]
|
| Employees | 35,274 (as of March 31, 2011)[2] |
| Website | www.fujifilm.com |
Fujifilm Holdings Corporation, commonly known as Fujifilm, (富士フイルム株式会社 Fujifuirumu Kabushiki-kaisha) is a multinational photography and imaging company headquartered in Tokyo, Japan.
Fujifilm's principal activities are the development, production, sale and servicing of color photographic film, digital cameras, photofinishing equipment, color paper, photofinishing chemicals, medical imaging equipment, graphic arts equipment and materials, flat panel displays, optical devices, photocopiers and printers.
History
20th century
Fuji Photo Film Co., Ltd. was established in 1934 with the aim of being the first Japanese producer of photographic films. Having carried out sustained efforts in this area over the following 10 years, the company achieved domestic production of photographic films, motion-picture films and X-ray films. In the 1940s, Fuji Photo entered the optical glasses, lenses and equipment markets. After the Second World War, the Company promoted diversification, penetrating the medical (X-ray diagnosis), printing, electronic imaging and magnetic materials fields. In 1962, Fuji Photo and U.K.-based Rank Xerox Limited (now Xerox Limited) launched Fuji Xerox Co., Ltd. through a joint venture.
From the mid-1950s, Fuji Photo accelerated the establishment of overseas sales bases. In the 1980s, aiming for “World Class FUJIFILM status,” Fuji Photo expanded it production and other bases overseas, stepping up the pace of its business globalization. Meanwhile, Fuji Photo led the industry in the development of digital technologies for application in it photo-related, medical and printing businesses.
21st century
The beginning of the new millennium witnessed the rapid spread of digital technology application in cameras. Demand for photographic films showed a sudden plunge in line with the growing popularity of digital cameras. In response, Fuji Photo implemented management reforms aimed at effecting drastic transformation of its business structures.
In September 19, 2006, Fujifilm announced[3] plans to establish a holding company, Fujifilm Holdings Corp. Fujifilm and Fuji Xerox would become subsidiaries of the holding company. A representative of the company reconfirmed its commitment to film, which accounts for 3% of sales.[4]
Subsidiaries
Fuji Xerox was once a joint venture between Fujifilm and Xerox Corporation of North America. Fujifilm bought Sericol Ltd., a UK based printing ink company specializing in screen, narrow web, and digital print technologies in March 2005.[5]
Products
Photographic film
- Motion picture film stock.
- Fujichrome color reversal (slide) films.
- Velvia: one of the most saturated and fine-grained slide films, valued by nature and landscape photographers.
- Provia: a slide film giving more natural colors than Velvia.
- Astia: a fined grained, low contrast slide film often used for studio or portrait applications.
- Sensia: a low-contrast consumer slide film; the current emulsion is considered to be identical or near-identical to Astia in the professional line.[6][7]
- Fortia: consumer slide film, featuring extremely vivid color rendering suitable for flower photography and other high-saturation applications (for Japanese market).
- Fujicolor color negative (print) films.
- Fujicolor Pro 160S, 160C, 400H, and 800Z (formerly NPS, NPC, NPH, and NPZ): Professional films with different levels of contrast.
- Reala: the first film to use the fourth cyan-sensitive layer, currently sold under Superia Reala name.
- Superia: intended for snapshots.
- Press: Cut from the same emulsion stock as Superia, but cold stored and sold as a professional film.
- Fuji Neopan Professional black & white negative film. As a side note, Neopan 400 and 1600 were designed to use the same developing times, and can be developed in the same tank/machine and developer combination simultaneously. ACROS and SS do not share this feature.
- Neopan SS: ISO 100 film, most common and least expensive Neopan film
- Neopan ACROS: ISO 100 film, finer grain than SS but usually more expensive
- Neopan Presto: ISO 400 speed film
- Neopan Super Presto: ISO 1600 for low-light shooting or fast action
Cameras and lenses
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The Fujifilm FinePix series of digital cameras including:
- F-mount compatible digital SLRs like the FinePix S5 Pro
- Fujifilm X-mount compatible Mirrorless interchangeable-lens cameras like the X-Pro1
- Compact cameras like the FinePix F-series and FinePix Z-Series, and X100.
- Waterproof and shockproof FinePix XP-Series digital cameras.
- The Clear Shot series of 35mm compact cameras.
- Instax series of instant camera.
- Fotorama series of instant camera.
- Various rangefinder cameras, and older Fujica film cameras.
- Professional film cameras such as the GW670, GW690, GF670, GF670W and Fuji GX680 6x8cm medium format cameras.
- Fujinon camera lenses and binoculars: including the most widely used television lenses in the world.
Other
- Photographic paper.
- Inkjet printer paper.
- Magnetic media, including audiotape, videotape, and floppy disks.
- Optical media, such as DVDs and CDs, mostly produced by Ritek and Taiyo Yuden; some by Philips.
- Photostimulable Phosphor Plate - X-ray film.
- Base material for LCD displays.
- instax: Fuji instant film packs and backs for sheet film cameras.
- Minilab equipments, announced in 2006 a global alliance with Noritsu Koki, together holding a market share of more than 80% of the global market.
- Digital X-Ray, digital mammography and computed radiography devices.
- Synapse Radiology PACS.
- Synapse Cardiovascular PACS.
- Synapse RIS.
See also
References
- ^ a b "Fujifilm Annual Report 2010" (PDF). Fujifilm Holdings Corporation. http://www.fujifilmholdings.com/en/pdf/investors/annual_report/ff_ar_2010_all.pdf. Retrieved 2011-03-30.
- ^ "Company Profile for FUJIFILM Holdings Corp (FUJI)". http://zenobank.com/index.php?symbol=FUJI&page=quotesearch. Retrieved 2008-10-06.
- ^ Fujifilm Global | About Fujifilm | News Releases
- ^ Fuji Photo to diversify, shift to holding company system | The Japan Times Online
- ^ Fuji Photo Film Acquires Sericol Group of the United Kingdom
- ^ http://www.vanwensveen.nl/photography/fujiguide.html
- ^ http://www.nathangriffin.com/technical/film/fuji_astia_100f.htm
External links
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Wikimedia Commons has media related to: Fujifilm |
- Fujifilm
- The fujifilm Collection, single use cameras page by Christophe DUCHESNE
- Fujica film camera instruction manuals English - PDF
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