File:Mountain Dew goat commercial.jpg

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Mountain_Dew_goat_commercial.jpg ‎(421 × 237 pixels, file size: 61 KB, MIME type: image/jpeg)

Summary edit

Media data and Non-free use rationale
Description	A screenshot of an advertisement showing a goat among a police lineup
Author or copyright owner	PepsiCo
Source (WP:NFCC#4)	https://atlantablackstar.com/2015/03/19/8-brands-that-have-notoriously-been-accused-of-racism/4/
Date of publication	2013
Use in article (WP:NFCC#7)	Mountain Dew goat commercials
Purpose of use in article (WP:NFCC#8)	Image will be used to highlight the criticisms of the ad for portraying racial stereotypes, as the police lineup sequence was specifically highlighted by critics and is a point of discussion for the subject of the article.
Not replaceable with free media because (WP:NFCC#1)	The software or website from which the screenshot is taken is copyrighted and not released under a free license, so creation of a free image is not possible.
Minimal use (WP:NFCC#3)	File will only be used once, in the infobox near the top of the article
Respect for commercial opportunities (WP:NFCC#2)	The use of a low resolution screenshot from software or a website will not impact the commercial viability of the software or site.
Fair useFair use of copyrighted material in the context of Mountain Dew goat commercials//en.wikipedia.org/wiki/File:Mountain_Dew_goat_commercial.jpgtrue

Licensing edit

This image is a screenshot of a copyrighted television program. As such, the copyright for it is most likely owned by the company or corporation that produced it. It is believed that the use of a limited number of low-resolution screenshots

for identification of and critical commentary on the television program and its contents
on the English-language Wikipedia, hosted on servers in the United States by the non-profit Wikimedia Foundation,

qualifies as fair use under the Copyright law of the United States. Any other uses of this image, on Wikipedia or elsewhere, might be copyright infringement. For more information, see Wikipedia:Non-free content.
Fair use

To the uploader:

Please add a detailed non-free use rationale for each article the image is used in, which must also declare compliance with the other parts of the non-free content criteria, as well as the source of the work and copyright information.
For example non-free use rationales, see Wikipedia:Use rationale examples.
This template is only for use on images which are screenshots from television. For screenshots of title cards of television programs or station IDs, use {{Non-free title-card}} instead.
Template:Non-free use rationale may be helpful for stating the rationale.

To patrollers and administrators: If this image has an appropriate rationale please append |image has rationale=yes as a parameter to the license template.

File history

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	Date/Time	Thumbnail	Dimensions	User	Comment
current	00:04, 2 December 2021		421 × 237 (61 KB)	DatBot (talk \| contribs)	Reduce size of non-free image (BOT - disable)
	17:54, 1 December 2021	No thumbnail	474 × 267 (15 KB)	JJonahJackalope (talk \| contribs)	Uploading an excerpt from a non-free work using File Upload Wizard

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File usage

The following pages on the English Wikipedia use this file (pages on other projects are not listed):

Mountain Dew goat commercials