Ero kawaii (エロ可愛い, literally "erotic cute"), or erokawa, is a Japanese subculture that draws on Western notions of sexiness, in contrast to the popular cuteness (kawaii) trend. The term, coined in 2005, is a fusion of ero (shortened from the English word "erotic", which has negative connotations in Japanese culture) and the lighter kawaii, meaning "cute".
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