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Epoque Hotels is a boutique hotel representation company established in 2002 by David Maranzana and Juan Palmada in Miami, FL.[citation needed] As a leading hotel representation company, its main objective is to publicize its clients throughout the world via traditional marketing tools such as hotel directory, sales calls, trade shows, public relations, events, etc.[citation needed] Epoque Hotels employs as well web marketing tools and has web-based platform from which customers may make reservations at boutique hotels in major business or leisure destinations worldwide such as Paris, London, New York, Buenos Aires, Milan, Miami Beach, Florence, Vienna, Geneva, Rio de Janeiro, Abu Dhabi or any new and trendy jetset destination on the market.[citation needed] The brand name Epoque Hotels was used for the company as it refers to properties that mark a new period (Epoque is French for "epoch") in the hospitality industry, because of their charm and unique characteristics.[citation needed] The company presents its collection in the most important hotel industry trade shows of the world, such as FITUR Madrid, ITLM Cannes, WTM London, Luxury Travel Expo Las Vegas, etc.[citation needed] The company works in a niche where hotels are strongly marketed under esthetic aspects : interior design, architecture, art and design objects.[citation needed] A crucial role also play lifestyle features like new high-end technical equipment of rooms or wellness and health trends like “spa hotels”, “detox hotels”, also see Tourism and the latest trends.[citation needed]