East Coast Radio (South Africa)
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|Broadcast area||KwaZulu Natal, certain areas of the Eastern Cape and small portions of Swaziland|
|Slogan||"Durban's No. 1"|
|Frequency||94.00 - 95.90 MHz|
|Format||Top 40, news, traffic|
|Owner||Kagiso Media Corporation|
East Coast Radio started as Radio Port Natal, broadcasting from the SABC studios in Old Fort Road, Durban on 1 May 1967. When the station upgraded its technology to include stereo broadcasts, it was rebranded to RPN Stereo. It was sold to the Kagiso Media Group on 1 July 1994.
ECR dominates in the affluent LSM 6-10 urban group in KwaZulu Natal with an operating profit margin of 50.8% in 2006.
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