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Driven is a motoring television programme launched by Channel 4 in 1998 as a rival to the successful and long-running BBC series Top Gear. It last aired new episodes in 2002.
| Driven | |
|---|---|
 The Driven logo | |
| Presented by | Mike Brewer Penny Mallory Jason Plato Jason Barlow James May |
| Country of origin | United Kingdom |
| Original language | English |
| No. of episodes | 80 |
| Production | |
| Producer | IWC Media |
| Running time | ~24 minutes |
| Original release | |
| Network | Channel 4 |
| Release | 13 October 1998 – 15 December 2002 |
History edit
The style was similar to its rival, but with additional features such as the "Driven 100", a road test of three cars in the same class, where each car would be given marks for qualities such as practicality, desirability and cost of ownership. The car with the highest total score would be the winner. The programme launched with the concept that the presenters should interact with each other rather than present items on their own, as was then the case on Top Gear. The first series also featured a "headquarters", a racing team track, set on a former USAF base (Wethersfield, Essex) at which cars were put through their paces. These concepts resurfaced in the reborn Top Gear soon after.
Originally presented by Mike Brewer, James May and Jason Barlow, subsequent series also featured the rally driver Penny Mallory and the racing driver Jason Plato. During the show's run, both May and Barlow left the show to join the old format of BBC's Top Gear. Over a six-year period, Brewer was a presenter on the show.[1]
Following the creation of Fifth Gear and the revival of Top Gear, Driven was cancelled by Channel 4 in 2002. Plato went on to present Fifth Gear, May joined the newly relaunched Top Gear, Brewer presented ITV's Pulling Power and Mallory could be seen on ITV4's Used Car Roadshow.
Reception edit
The Daily Mirror's Maeve Quigley praised the series, writing, "The show is fast and furious yet manages to get its message across without appearing as laddish as its nearest BBC rival."[2] The Liverpool Echo said, "The demise of the BBC's longrunning motor magazine Top Gear left car enthusiasts with a dearth of quality programming to satisfy their interest. But this sleek new model is being driven to succeed as more than just an adequate replacement for its vintage predecessor."[3]
See also edit
References edit
- ^ Laws, Roz (14 August 2005). "Mike's got real drive". Sunday Mercury. ProQuest 322267966. Archived from the original on 26 August 2023. Retrieved 26 August 2023.
- ^ Quigley, Maeve (16 January 2000). "I Was Driven to Make a Marque on Television - Motor Mad Jason Barlow Puts His Foot Down and Turns in a Polished Performance - In a Non-laddish Way". Daily Mirror. ProQuest 339351572. Archived from the original on 26 August 2023. Retrieved 26 August 2023.
- ^ "Driven to succeed". Liverpool Echo. 28 February 2002. ProQuest 340000977. Archived from the original on 26 August 2023. Retrieved 26 August 2023.
External links edit
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