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A display stand is an advertising tool that has a direct impact on product sales. From a functional perspective, a display should focus on the consumer's wish to purchase goods and should grab the attention, interest, desire, memory, and a series of mental activities. In addition to color, text, graphics, and other elements of interior design, the display stand embodies the use of POP advertising functions. A display of goods must be met to convey information and the sales functions of goods and should have a personal style and structure design.
Important characteristics of a display stand are the following:
- appearance
- solid structure
- free assembly
- fast disassembly
- convenient transportation
A beautiful boutique-style display can be an elegant and good decorative effect, The product quality plays an extraordinary display of charm.[citation needed]