Direct Group is a direct marketing holding company operating in Australia and New Zealand. The company, founded in 1985,[1] operates with three primary divisions: Direct marketing, direct selling and direct television.
 | |
| Industry | Direct marketing |
|---|---|
| Founded | 1985 in Sydney, NSW, Australia |
| Headquarters | Sydney , Australia |
Areas served | Australia and New Zealand |
Key people | Chris Eade (CEO) |
Number of employees | 673 (2018[1]) |
| Divisions | |
| Website | directgroup |
The company owns Australian shopping channels TVSN and Expo Channel, with the former also available in New Zealand. Both channels feature products which can be purchased online or over the phone by viewers.[2] Products purchased from the channels are distributed from a 5.3-hectare (13-acre) facility in the Sydney suburb of Frenchs Forest.[3] In Australia, TVSN became a free-to-air channel through a partnership with Network 10 in 2012, after previously only being available on subscription television.[4]
In 2017, the company acquired the Australian and New Zealand Reader's Digest business, which includes the magazine of the same name, Handyman magazine, and the sale of a range of merchandise.[5] Handyman folded in 2018.[6]
It also markets a range of goods through direct marketing catalogues including Innovations, Entertainment Masters, Damart, Victoria Hill, The Fox Collection, Gaiam and Infofashion.[5] The company previously owned EziBuy.[7]
References edit
- ^ a b "Company Overview of Direct Group Pty Limited". Bloomberg. Retrieved 4 December 2018.
- ^ "New TV shopping experience has all the big brands". Scoop. 20 August 2013. Retrieved 4 December 2018.
- ^ "TV shopping channel encouraged by first year in NZ". M+AD Daily. 20 August 2014. Retrieved 4 December 2018.
- ^ Kellow, Amy (12 September 2012). "Ten and TVSN target home shoppers with new channel". AdNews. Retrieved 4 December 2018.
- ^ a b Ward, Miranda (6 April 2017). "Direct Group acquires Reader's Digest business in Australia and New Zealand". Mumbrella. Retrieved 4 December 2018.
- ^ Samios, Zoe (29 November 2018). "Handyman magazine closes after 17 years". Mumbrella. Retrieved 4 December 2018.
- ^ "Woolworths posts bid for Direct Group's Ezibuy". The Australian. 12 December 2016. Retrieved 4 December 2018.
External links edit
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