Denza
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| Type | Private joint venture |
|---|---|
| Industry | Automotive |
| Founded | May 2010 |
| Headquarters | Shenzhen, Guangdong, China |
| Area served | China |
| Key people | Lian Yubo (CEO)[1] |
| Products | Automobiles |
| Owner(s) | BYD Auto (50%) Daimler AG (50%) |
| Website | www.denza.com |
Shenzhen BYD Daimler New Technology Co., Ltd., trading as Denza, is an automobile manufacturing company headquartered in Shenzhen, China specialised in electric cars, and a 50:50 joint venture between BYD Auto and Daimler AG.[2] It was founded in May 2010 and the first Denza production model is planned to be launched in 2013,[3] based upon the Mercedes-Benz B-Class platform.[4]
Name
An invented name from the Chinese Tengshi (simplified Chinese: 腾势; traditional Chinese: 勝勢; pinyin: Téngshì), Denza means something like "rising power and momentum"[5] or "winning potential".
History
On 1 March 2010 BYD Auto and Daimler AG signed a memoranda of understanding for the joint development of electric vehicles.[6][7] This initial link-up led to the creation of a new legal entity, Shenzhen BYD Daimler New Technology Co., Ltd., which was formally established on 27 May 2010[8][9] and received a business license from the Chinese State in March 2011.[10] The brand name the company will sell under, Denza, was debuted to the public in March 2012,[3] and a concept car, the New Energy Vehicle, was shown in April 2012 at the Auto China motorshow in Beijing.[11]
Operations
Denza is constructing an assembly plant in Pingshan, Shenzhen, which will have an annual capacity of 40,000 vehicles.[12]
References
- ^ "Auto Show Concludes, China Brands Rise". CRI English. 3 May 2012. Retrieved 20 May 2012.
- ^ "Daimler, BYD hope luxury Denza will spark China e-car sales". Reuters. 17 May 2012. Retrieved 18 May 2012.
- ^ a b "Daimler and BYD launch new electric car brand". China Daily. 31 March 2012. Retrieved 18 May 2012.
- ^ Steitz, Christoph (Mar 24, 2012). "Daimler to present electric car for China-magazine". reuters.com. Thompson Reuters. Retrieved November 23, 2012.
- ^ "Brand". Shenzhen BYD Daimler New Technology Co., Ltd. Retrieved 18 May 2012.
- ^ "Daimler, BYD in China electric car partnership". China Daily. 2 March 2010. Retrieved 20 May 2012.
- ^ "Daimler and BYD sign agreement on electric cars". Reuters. 1 March 2010. Retrieved 20 May 2012.
- ^ "Daimler and BYD Put Electric Car Venture in Gear". The New York Times. 28 May 2010. Retrieved 20 May 2012.
- ^ "Company". Shenzhen BYD Daimler New Technology Co., Ltd. Retrieved 20 May 2012.
- ^ "Joint Venture between BYD and Daimler Receives Business License". BYD Auto. 2011-03-01.
- ^ "Denza debuts first model in Beijing". The Malaysian Insider. 24 April 2012. Retrieved 18 May 2012.
- ^ "BYD-Daimler JV builds Denza EV production line in Pingshan, Shenzhen". Just Auto. 18 April 2013. Retrieved 23 April 2013.
Further reading
- "On the road to e-mobility". China Daily. 20 April 2013. Retrieved 23 April 2013.
External links
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