Dartz Motorz Company is a privately held Latvia-based company, subsidiary of Estonian corporation Dartz Grupa OÜ, that designs, manufactures, and sells high performance armored vehicles.[1][2][3] The company constituted itself from a renovated former Russo-Balt factory in Riga, Latvia.[4][5]

Dartz Motor Company
PredecessorRusso-Balt
Headquarters
Riga
,
Latvia
ProductsDartz Prombron
OwnerLeonard F. Yankelovich
ParentDARTZ GRUPA OÜ
Websitedartzmotorz.com

Product lineup edit

In 2009, Dartz attained notoriety with its Prombron model, in part because it was originally available in upholstered leather made from the foreskins of whale penises,[6] which the company subsequently dropped after the controversy was publicized.[7]

The Prombron came in nine distinct models: Iron Diamond, Iron Xtal, Monaco Red Diamond Edition, Black Dragon, Black Russian, Gold Russian, Aladeen, White Horse, and Monako.[8]

 
Dartz Pombron

Since September 2014, the product line consists of Prombron Black Shark[9] and Black Snake.[10] The Prombron is available in either the Saloon (sedan) or the Pullman (wagon), offered in standard, short, or long wheelbase.[11]

 
Dartz Kombat

In 2010, Red Sea Distribution announced that the T-98 Kombat would be available in North America for a list price starting at $225,000.[12][13] However, just two years later the T-98 Kombat was phased out, and the Prombron was released.[citation needed]

Dartz's Prombron Monaco Red Diamond Edition was shown at the 2010 Top Marques in Monaco,[14] with an expected price of 1,000,000 ($1.25 million), it would become the world's most expensive SUV.[15] The features included white gold-ruby[clarification needed] encrusted embedded badges as well as gold-plated, bullet-proof windows, an exhaust system made out of tungsten, diamond-ruby[clarification needed] encrusted gauges, and Kevlar exterior coating. It also comes with three bottles of the world's most expensive vodka, RussoBaltique.[16]

In 2022 the company announced plans to drop its "Z" logo, to apparently portray itself away from its Russian origins in the Russo-Balt company. A diamond sign was supposed to replace it.[17] Instead, as of 2023 its webpage was still marketing luxury "Z" incrusted products interspaced with weaponry images.[18]

Its website explains what animal skin the interior couches are made of, or how it smells, without actual information about the armor rating or vehicle's performance.[19]

See also edit

References edit

  1. ^ "Investor Relations". Dartz World. Dartz Motorz (dartz.us). 2012. Archived from the original on 2012-06-15. Retrieved 2012-06-29.
  2. ^ "Contact Us". Dartz World. Dartz Motorz (dartz.us). 2012. Archived from the original on 2012-06-15. Retrieved 2012-06-29.
  3. ^ "Dartz Motorz Company". Dartz World. Dartz Motorz (dartz.us). 2012. Archived from the original on 2012-06-04. Retrieved 2012-06-29.
  4. ^ "Factory Tour / Dartz Motorz Company". Dartz World. Dartz Motorz (dartz.us). 2012. Retrieved 2012-06-29.
  5. ^ "History". dartzkombat.com. Retrieved 2012-06-29.
  6. ^ "Exclusive: Dartz Monaco Red Diamond Edition". Archived from the original on 2009-10-08.
  7. ^ "Foreskin Removal: Dartz Prombron drops the whale penis". Autoblog. 2009-11-10.
  8. ^ "Models". Dartz Motorz (dartz.us). 2012. Archived from the original on 2012-07-11. Retrieved 2012-06-29.
  9. ^ "Black Shark". Dartz Grupa. 2015. Archived from the original on 2015-03-15. Retrieved 2015-03-19.
  10. ^ "Black Snake". Dartz Grupa. 2015. Archived from the original on 2015-04-02. Retrieved 2015-03-19.
  11. ^ "PROMBRON' - general info, body styles, main car models". MODELS. DARTZ MOTORZ (dartz.us). 2012. Archived from the original on 2012-06-15. Retrieved 2012-06-29.
  12. ^ Red Sea Distribution official Website
  13. ^ Ramsey, Jonothan (October 2010). "zenvo-st1 gets a US distributor and a price". AutoBlog.
  14. ^ "Road Test: Dartz Prombron Wagon". GT Spirit. 2010-06-08. Retrieved 2012-06-29.
  15. ^ tom (2012). "World's Most Expensive SUVs". most-expensive.net. Archived from the original on 2012-06-15. Retrieved 2012-06-29.
  16. ^ Blackburn, Richard (2009-10-16). "The 4WD with seats made of whale penis". Fairfax Digital. Archived from the original on 4 March 2011. Retrieved 15 May 2011.
  17. ^ "Symbol für Putin-Krieg Militärautobauer Dartz entfernt Z aus dem Logo | krone.at". Kronen Zeitung. Retrieved 2023-05-05.
  18. ^ "OPULENT BOUTIQUE - opulence". Dartz. Archived from the original on 2023-01-28. Retrieved 2023-05-05.
  19. ^ "BLACK STALLION". DARTZ. Retrieved 2022-08-02.

External links edit