Coupé utility

Australian advertisement, mid-1950s
5th generation Chevrolet El Camino

Definition

Compared with other types of pickup trucks in the 1930s, the term coupé utility was defined as combining a more stylish, comfortable and roomier coupe roofline with an integrated cargo tray, however since the 1950s the definition of the term has become blurred.[1]

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History

The body style originated in Australia.[2] It was the result of a 1932 letter from the wife of a farmer in Victoria, Australia to Ford Australia asking for “a vehicle to go to church in on a Sunday and which can carry our pigs to market on Mondays”. In response, Ford designer Lew Bandt developed a vehicle based on and the model (called a "coupe utility" at the time) was released in 1934. A convertible version, known as the roadster utility was produced in limited numbers by Ford in the 1930s.[3]

In 1951, Holden released a model based on its 48-215 sedan, reinforcing the Australian tradition of home grown two-door passenger-car sedan chassis based "utility" vehicles with a tray at the back.

The United States followed suit with the release of Ford's Ranchero in 1957 and Chevrolet's El Camino in 1959.[4][5]

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List of coupé utilities

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Prototypes

  • AMC Cowboy: Derived from the Hornet, it was intended to compete with small pickups imported from Japan, but the project was canceled after AMC acquired Jeep, which already sold small pickups.[12]
  • BMW M3 ute/pickup: On April Fools' Day 2011, BMW announced the BMW M3 ute/pickup. This vehicle was based on the E93 Convertible and featured a structured aluminum pickup bed and removable targa roof. It was created by BMW's M Division as a one-off workshop transport vehicle for use within the company.[4]
  • Pontiac G8 ST:[13][14] a rebadged Holden Ute (which is based on the Holden Commodore sedan, which is badged as a Pontiac G8 in the USA) which was shown at the New York International Auto Show in March 2008. It was slated for release as a 2010 model, but was cancelled before any were sold.[15]
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References


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Last modified on 7 May 2013, at 18:24