Bullseye (target)

A dart in a bullseye
The bullseye is at the centre of this archery target

The bullseye, or bull's-eye, is the centre of a target (worth 10 points in target archery or 50 points in darts), and by extension the name given to any shot that hits the bullseye. In darts, a double bullseye is the centre (small) bullseye and counts as 50 points.[1]

The word bullseye can therefore refer to any design or pattern featuring prominent concentric circles, visually suggesting an archery target.

Consequently, "hitting the bullseye" became a term for an unexpectedly good success.

The logo for US Target Corporation resembles a bullseye.

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