Bounty (chocolate bar)
Bounty is a chocolate bar manufactured by Mars Incorporated and sold internationally. It is not marketed in the United States (with the exception of World Market and international sections of many supermarkets), where a similar product, Mounds, is marketed by Hershey's. Bounty was introduced in 1951 (UK/Canada).
It has a coconut filling enrobed with milk chocolate (sold in a blue wrapper) or dark chocolate (sold in a red wrapper) and is one of the few chocolates to come wrapped in two individual halves. Since 2006, a cherry flavoured version has also been available in Australia. This was initially a limited edition flavor, but remains available as of 2013. In Europe, a limited edition mango flavour was available in 2004-05 and in Russia and Ukraine in 2010.
Its television advertising has tended to feature tropical beaches with coconut palms. Saona Island, in the Dominican Republic, has been used for some of these advertisements.
Shape
In 2003, Mars registered the shape of the Bounty bar as a trademark in the European Union. This was appealed by Ludwig Schokolade, a German confectionery company. In 2009, the European Court of First Instance in Luxembourg upheld the appeal, stating "The allegedly distinctive characteristics, namely the rounded ends of the bar and the three arrows or chevrons on top of it, cannot be sufficiently distinguished from other shapes commonly used for chocolate bars".[1][2]
Culinary usage
In her book and television series Nigella Bites, Nigella Lawson includes a recipe for a deep-fried Bounty bar.[3]
References
- ^ "No 60/09 : Judgment of the Court of First Instance in Case T-28/08 : Mars Inc. v OHIM" (PDF) (Press release). Court of First Instance. 8 July 2009. Retrieved 2009-07-09.
- ^ Press Association (9 July 2009). "It's the taste of paradise, but for Europe it's just a bar". The Irish Times. Retrieved 2009-07-09.
- ^ Nigella-Lawson-loves-scoffing-fried-Bounty-bars/
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