|Traded as||NASDAQ: BFLY|
|Headquarters||New York, NY, USA|
|Key people||Melissa Payner, President, CEO
Ken Seiff, Founder
Bluefly, Inc. is an American electronic commerce company. Headquartered in New York, New York, it was one of the first online retailers to sell fashion in a sophisticated manner. Ken Seiff and a team of six founded Bluefly.com, Inc. in 1998 and built it in less than four months from the time it was conceived. The fashion site launched with 30 brands including Ralph Lauren, Prada and Gucci with discounts of 40-70%. Its early partnerships with AOL, MSN, Lycos and Excite helped it to become the largest discount fashion e-commerce website. The Company was the first 'off-price' retailer to advertise in Vogue, including on two back covers. Bluefly Inc, has grown rapidly since its inception. Today, the site features discounts on the most popular contemporary brands, from such designers as Marc Jacobs and Diane von Fürstenberg.
Bluefly.com is owned by Bluefly, Inc. Bluefly is a publicly traded company (NASDAQ SmallCap: BFLY). The company's predecessor, Pivot Rules, had its initial public offering on May 21, 1997, just 6 days after the Amazon.com IPO. In addition to this public offering, Bluefly has raised over $100 million from investors including George Soros and Peter Lynch. 
As of April 2012, Bluefly's highest and lowest recorded stock value has been $11.80 USD (high) and $0.44 (low) giving the company a 5 year stock value average of $3.287
Bluefly was a sponsor of the reality designer competition TV show Project Runway
Lawsuits and Legal Proceedings
- In October 2009, Bluefly was accused of infringing three patents owned by Charles E. Hill & Associates, Inc. in a lawsuit filed in the Eastern District of Texas.