Andrew Marc
 |
This article appears to be written like an advertisement. (July 2009) |
 |
|
| Type | Subsidiary of G-III Apparel, Nasdaq GS: GIII (Yahoo!Finance: PP) |
|---|---|
| Industry | Consumer Goods |
| Founded | 1982 |
| Headquarters | Times Square, New York City, USA |
| Key people | Morris Goldfarb, CEO Stephen Budd, President Chris Gbur, In-House Creative Director |
| Products | Textile - Apparel clothing |
| Parent | G-III |
| Website | www.andrewmarc.com |
Andrew Marc is an American luxury fashion brand. The company originated as a leather goods label established in 1982. Andrew Marc is headquartered just south of Times Square, in Midtown Manhattan, New York City. The company's mission is to deliver quality product, based on innovation, luxury materials, and technology while supporting the latest style trends.[1]
Management history
Founded in 1982. [1]
In November 2004, GB Merchant Partners partnered with company's founders as part of a leveraged recapitalization, in order to enable the brand to expand its reach. However, in February 2008, the brand was acquired by the G-III Apparel Group, Ltd. (NASDAQ: GIII). The G-III Apparel Group, Ltd., led by Morris Goldfarb, made its acquisition of Andrew Marc official on Feb 11, 2008. The procurement of Andrew Marc provided G-III with a luxury brand, an expanded mid-tier presence through the Levi's and Dockers licenses, and opportunities for incremental leverage and economies of scale.
Design, image and marketing
|
|
This article may contain wording that promotes the subject in a subjective manner without imparting real information. (August 2012) |
Andrew Marc's vision is cosmopolitan in nature, grounded in New York City, but inspired by larger developing American fashion trends. Beginning with the fur-lined lambskin bomber jacket, which immediately became a cornerstone to the company's success, Andrew Marc has worked hard to establish a reputation as an iconic American brand. The collection has evolved substantially since its inception, and includes a secondary label, Marc New York by Andrew Marc. In the Fall of 2012, the company also launched Marc Moto, a premium denim label, which designs items for a younger demographic—one that is grounded in music and motor sports. In Spring 2013 the name was modified to Denim & Leathers.
Chris Gbur is the in-house creative director at Andrew Marc. Gbur has been with the company for 25 years, and is responsible for conceiving and casting all of the company's advertisement campaigns. The image promoted by the brand is both rugged and cosmopolitan, often being shot in New York City and printed in sepia or grey scale.
In the Fall of 2012 the company redesigned their e-commerce, www.andrewmarc.com.
Merchandising
Andrew Marc is a luxury apparel line focused primarily on men's and women's outerwear. The company utilizes technology, materials and artisanship as key features. The line is positioned to be competitively priced against other luxury designer labels. The brand's iconic American style is aided by innovation in leather treatments that are various and experimental, including: waxes, distressing, pigmentation, oxidation and organic dying processes.[1]
Since its inception in 1982, Andrew Marc has expanded product to include other categories. To grow their collection, the company began to include wool and cloth and all-season materials in its outerwear assortment.
Furthering efforts to expand product categories, Andrew Marc has worked hard to develop additional collections since being acquired by G-III Apparel Group. No longer limited to outerwear, the brand produces a diverse assortment of women's dresses under both the Andrew Marc and Marc New York labels. In addition, the brand also carries a host of women's and men's accessories, which include women's handbags, designed in-house under the G-III Apparel Group accessory division; men's sport and travel bags designed by Mundi Westport; shirts and ties produced through an agreement with Phillip Van Heusen, and, additionally both men's and women's sunglasses and watches. Sunglasses and eyewear are designed in conjunction with Cejon, while watches are created as part of an agreement between Andrew Marc and Collibri. Sweaters, an additional product offering, are produced through a Bernette Textile licensing agreement. Most recently, Andrew Marc entered into an agreement with S4 Footwear LLC to produce men's footwear that will debut in the Fall of 2012. The materials of the accessories often mirror the materials used in the current seasons' outerwear collections. Commenting on the expansion, Morris Goldfarb, G-III's Chairman and Chief Executive Officer, said, "We are excited to begin the broader development of the Andrew Marc and Marc New York branded businesses, which hold an excellent position in upscale specialty retailers and department stores. We believe that the contemporary aesthetic and high-fashion identity of these brands can quickly and decisively transcend their roots from the outerwear market."[2]
Marc Moto, a collection of premium denim and leathers, is the third label under the Andrew Marc brand. The creation of Marc Moto allows for the company to reach a younger demographic. In addition to its quality denim and leather product offerings, Marc Moto will also produce footwear, t-shirts, and accessories, all of which are dedicated to crafting motor sport inspired apparel with a rebellious attitude and styling.
Distribution
Andrew Marc is positioned in the luxury tier aside labels such as Cole Haan and Burberry. Individual items range anywhere from $495–$2500. The men's and women's collections are distributed through the company's website, www.andrewmarc.com. In addition, Andrew Marc products can be found in most national department stores including Bloomingdales, Neiman Marcus, Nordstrom, and Saks Fifth Avenue.[3] The line is also available in select specialty stores nationwide. Andrew Marc collections can also be found in department stores like Harry Rosen, located in Canada.
Marc New York and Marc Moto items can be found in Bloomingdales, Macy's, Lord & Taylor, Nordstrom, and Von Maur, as well as on the Andrew Marc website. Marc New York collections are also sold in Hudson Bay Company stores located in Canada.
