The Anaphylaxis Campaign is the only UK charity to exclusively meet the needs of the growing numbers of people at risk from severe allergic reactions by providing information and support relating to foods and other triggers such as latex, drugs and insect stings.
The Campaign aims to create a safe environment for all people living with allergy by educating the food industry, schools, pre-schools, colleges, health professionals and other key audiences. Its focus is on medical facts, food labelling, risk reduction and allergen management. The Campaign provides online training resources for families, carers and health professionals, a helpline, factsheets and other literature, as well as running support groups and workshops.
Origins and key personalities
The Campaign was established in 1994 following the deaths of four people from allergic reactions to nuts. Its founder and honorary vice-president, David Reading, was made OBE in the 2005 New Year's Honours List for services to people with allergies.
The chef Giorgio Locatelli is also a patron of the Anaphylaxis Campaign since 2013.
The Anaphylaxis Campaign is a founder member of the National Allergy Strategy Group, a coalition of charities, professional organisations and industry, that seeks to improve health services for allergy sufferers in the UK.
The Anaphylaxis Campaign has called for clearer guidelines and greater consistency on food labelling. It has also lobbied to remove what it considers to be unnecessary 'may contain' labelling, arguing that food manufacturers should only use these labels when there is a genuine risk to allergy sufferers.
The Anaphylaxis Campaign has tried to raise awareness of the problems caused by inconsistency in how severe allergy is diagnosed. To help improve awareness among frontline medical practitioners, it launched an online training programme, called AllergyWise, in 2011, accredited by the Royal College of Nursing.
- The Anaphylaxis Campaign
- Work of unsung heroes is honoured, BBC News, 31 December 2004
- A life in allergy, Anaphylaxis Campaign
- Jaguar Academy of Sport profile of Mark Foster
- National Allergy Strategy Group
- Experts warn of 'crying wolf' over nut allergies, The Guardian, 24 April 2010
- 'May contain' allergy labels will be more consistent, Food Manufacture, 5 July 2012
- Big rise in patients with deadline allergies, The Observer, 16 April 2006
- AllergyWise online training, Anaphylaxis Campaign
- AllergyWise online training and resources for health care professionals, Royal College of Nursing
- Food Standards Agency e-newsletter, March 2011