||This article's tone or style may not reflect the encyclopedic tone used on Wikipedia. (August 2012)|
|Founded||1913 (split into Aldi Nord and Aldi Süd in 1960)|
|Headquarters||Essen, Germany (Aldi Nord)
Mülheim an der Ruhr, Germany (Aldi Süd)
|Number of locations||9,221|
|Key people||Matthew Barnes (CEO, UK Operations)|
|Products||Discount store, Supermarket|
|Revenue||€53 billion (2009)|
The chain is made up of two separate groups, Aldi Nord (North - operating as Aldi Markt), with its headquarters in Essen, and Aldi Süd (South - operating as Aldi Süd), with its headquarters in Mülheim an der Ruhr, which operate independently from each other within specific areas.
The individual groups were originally owned and managed by brothers Karl Albrecht and Theo Albrecht; Karl Albrecht retains ownership of Aldi Süd, and with a personal wealth of €17.2 billion, is the richest man in Germany, while the co-owners of Aldi Nord, Berthold and Theo Albrecht Jr., follow close behind at €16 billion. Dieter Schwarz, owner of Lidl and Kaufland came in third, with a fortune of €11.5 billion.
Aldi's German operations consist of Aldi Nord's 35 individual regional companies with about 2,500 stores in western, northern, and eastern Germany, and Aldi Süd's 31 regional companies with 1,600 stores in western and southern Germany.
Internationally, Aldi Nord operates in Denmark, France, the Benelux countries, the Iberian peninsula, and Poland, while Aldi Süd operates in Ireland, the United Kingdom, Hungary, Switzerland, Australia, Austria, and Slovenia (Aldi Süd operates as Hofer within the latter two countries mentioned). Both Aldi Nord and Aldi Süd also operate in the United States; Aldi Nord is owner of the Trader Joe's chain while Aldi Süd operates as Aldi.
According to a 2002 survey conducted by the German market research institute Forsa, 95% of blue-collar workers, 88% of white-collar workers, 84% of public servants, and 80% of self-employed Germans shop at Aldi. One of Aldi's direct competitors, both nationally and internationally, is Lidl.
The earliest roots of the company trace back to 1913, when the mother of Karl and Theo Albrecht opened a small store in a suburb of Essen. Their father was employed as a miner and later as a baker’s assistant. Karl Albrecht was born in 1920, Theo Albrecht in 1922. Theo Albrecht completed an apprenticeship in his mother’s store, while Karl Albrecht worked in a delicatessen. Karl Albrecht took over a food shop formerly run by F. W. Judt who already advertised to be the "cheapest food source". Karl Albrecht served in the German Army during World War II. In 1946, the brothers took over their mother’s business and soon opened another retail outlet nearby. By 1950, the Albrecht brothers owned 13 stores in the Ruhr Valley.
The brothers' idea, which was new at the time, was to subtract the legal maximum rebate of 3% before sale. The market leaders at the time, which often were co-operatives, required their customers to collect rebate stamps, and to send them at regular intervals to reclaim their money. The Albrecht brothers also rigorously removed merchandise that did not sell from their shelves, cutting costs by neither advertising nor selling fresh produce, and keeping the size of their retail outlets small.
When the brothers split the company in 1960 over a dispute whether they should sell cigarettes at the till, they owned 300 shops with a cash flow of DM90 million yearly. In 1962, they introduced the name Aldi—short for Albrecht-Diskount. Aldi Nord and Aldi Süd have been financially and legally separate since 1966, although both divisions' names may appear (as if they were a single enterprise) with certain house brands or when negotiating with contractor companies.
Aldi expanded internationally in the 1970s and 1980s, experiencing a rapid expansion after German reunification and the fall of the Iron Curtain. The brothers retired as CEOs in 1993 and gave most of their wealth to foundations.
The Aldi Nord group currently consists of 35 independent regional branches with approximately 2,500 stores. Aldi Süd is made up of 31 companies with 1,600 stores. The border between their territories runs from the Rhine via Mülheim an der Ruhr, Wermelskirchen, Marburg, Siegen, and Gießen east to just north of Fulda. The former East Germany is served by Aldi Nord, except for one Aldi Süd in Sonneberg, Thuringia, whose regional office is in Bavaria. The regional branches are organised as limited partnerships with a regional manager for each branch who reports directly to the head office in Essen (Aldi Nord) or Mülheim an der Ruhr (Aldi Süd). The regional distribution centres usually are away from urban areas, but always near an autobahn to facilitate transporting merchandise to individual stores. Aldi Nord has distribution centres in Bargteheide, Barleben, Beucha, Beverstedt, Datteln, Essen, Greven, Hann. Münden, Hemmoor, Hesel, Herten, Horst, Hoyerswerda, Jarmen, Lehrte, Lingen, Minden, Nortorf, Radevormwald, Rinteln, Salzgitter, Scharbeutz, Schloß Holte, Schwelm, Werl, and Weyhe; the latter also is the coffee roaster of Aldi Nord.
The Aldi group operates over 8,000 stores worldwide. A store opens roughly every week in Britain alone.
Aldi Nord is responsible for its stores in Belgium, the Netherlands, Luxembourg, France, Spain, Denmark, and Portugal, and also operates the Trader Joe's supermarket chain in the United States. Aldi Süd's responsibilities are in the USA (operating under the Aldi name), Austria and Slovenia (as Hofer), the United Kingdom, Ireland, Australia, and Switzerland. Aldi Süd's first Switzerland store opened in 2005, while it has operated in Hungary and Poland since 2007. Aldi Süd had invested an estimated €800m ($1bn; £670m) in Greece from November 2008 until pulling out on 31 December 2010.
Whilst Aldi Nord has renamed its Dutch and Belgian subsidiaries Combi and Lansa to the Aldi Markt/Aldi Marché brand, Aldi Süd tries to maintain a regional appearance, branding its stores Aldi Süd in Germany, Aldi Suisse in Switzerland, and Hofer in Austria and Slovenia.
While Aldi has less than 3% of overall UK grocery sales, its importance there (along with that of Continental no-frills competitor Lidl) is growing. Aldi has been aggressively recruiting management staff at top UK universities.
In the USA, as with most American supermarkets, Aldi accepts public assistance debit-style cards as payment.
In much of Australia, Aldi filled a void in the discount supermarket business that arose when the discount grocery chain Franklins, in 2002, became limited to New South Wales. On 17 December 2008, Aldi opened its 200th Australian store; its supermarkets are in Victoria, New South Wales, the Australian Capital Territory, and Queensland.
|total number of Aldi Nord stores||4,805|
|total number of Aldi Süd stores||4,430|
|combined total of Aldi stores||9,235|
Some Aldi practices are common in German supermarkets but largely unique to Aldi in other countries. These include the system of metal gates and turnstiles forcing customers to exit through the checkout, and charging customers for shopping bags. Until 2004, Aldi stores accepted only cash (since then, German stores have accepted domestic Girocard debit cards). Debit cards also are accepted in the USA, the UK, Austria, Belgium, Denmark, France, Portugal, Spain, the Netherlands, Switzerland, Ireland, Australia, Slovenia, and Hungary. Electronic-benefit transfer cards are also accepted in the USA.
Another practice at Aldi stores in Europe, Australia and the USA, is requiring a coin, or an Aldi-issued reusable token, to use a shopping trolley. When the coin or token is inserted, the trolley is unlocked from the other trolleys. When the cart is returned, the customer is refunded their coin, effectively costing the customer only the time to return the cart. This is the usual practice in European supermarkets. By contrast, many other American stores often have employees return carts left in parking areas.
Aldi specialises in staple items, such as food, beverages, toilet paper, sanitary articles, and other inexpensive household items. Many of its products are own brands, with the number of other brands usually limited to a maximum of two for a given item. This increases sales for each article, and allows Aldi shops to be smaller than those which have more brand choice. This practice allowed Aldi to avoid using price tags even before the introduction of bar code scanners (see below).
Branded products carried include HARIBO in Germany, Marmite and Branston Pickle in the UK; and Vegemite and Milo in Australia. In the USA, major brand-name products, such as Oscar Mayer bacon, sometimes are offered as a 'special purchase': name-brand items that Aldi has received at a special price from the vendor and can offer for a reduced price. Unlike most shops, Aldi does not accept manufacturers' coupons, although some USA stores successfully experimented with store coupons (e.g. $10 off a $25 purchase).
In addition to its standard assortment, Aldi has weekly special offers, some of them on more expensive products such as electronics, tools, appliances, or computers, usually from Medion. Discount items can include clothing, toys, flowers, and gifts. Specials have strict limits on quantities, and are for one week. Aldi's early computer offers in Germany (such as a Commodore 64 pack in 1987) resulted in those products selling out in a few hours.
Aldi is the largest wine retailer in Germany Some Australian stores now sell alcoholic beverages. Some USA stores also sell alcoholic beverages (mainly beer and wine) where permitted by local laws.
Aldi mainly sells exclusively produced, custom-branded products (often identical to and produced by major brands) with brand names including "Grandessa" and "Fit & Active". USA, Australian, and UK Aldi stores also feature bargain-priced, gourmet foods imported from Germany.
Aldi's gift certificates must be paid for in cash.
Aldi has a policy in Germany of not advertising, apart from a weekly newsletter of special prices called "Aldi informs" that is distributed in stores and by direct mail, and often printed in local newspapers. It claims this is a cost saving that can be passed on to consumers. In Germany, Aldi has never used an external advertising agency.
In the USA it advertises in newspapers and on television as well as print ads distributed in stores and via the Internet.
In the UK, print and television ads have appeared since mid-2005.
Originally Aldi shops were often ridiculed as being cheap shops selling low-quality goods, whose customers could not afford to shop elsewhere. However, being held in low esteem by many did not seem to dent Aldi's profits. Gradually, German consumers discovered that the poor reputation of Aldi's products was not deserved.
In the United States, due to the relatively low staffing of Aldi locations compared to other supermarket chains, Aldi has a reputation of starting employees out at significantly higher than minimum wage, unusual among American supermarkets.
In April 2000, Aldi UK paid damages to a shop manager who was fired for being HIV-positive. Aldi reached an out-of-court settlement with Mark Hedley (who had been manager of the Aldi supermarket in Seaham, County Durham) shortly before an employment tribunal hearing. Hedley complained of discrimination after he was asked to leave because bosses said staff were uncomfortable around him. It is thought the damages paid to Hedley were "six figures".
In 2004, German Aldi stores sold garden furniture made of Indonesian Meranti wood. Because it was not able to show that it was sourced legally (70% of Indonesian timber is illegally logged), environmental organisations pressured Aldi to stop selling the furniture. Within days Aldi announced that all of the timber used in its products would bear the FSC certificate, which promotes sustainable forestry.
In 2010, over 200 Aldi store managers in the USA filed charges over unfair labour practices, claiming they were illegally classified as exempt from overtime pay, receiving a fixed salary regardless of the actual number of hours worked. The plaintiffs claimed that instead of managing, most of the time was spent stocking shelves, cleaning spills, and serving customers. Aldi store managers are not responsible for hiring, firing, or promoting employees.
In 2013 Aldi was criticized for spying on its own staff, in the same year it was also caught up in the horse meat contamination scandal along with Tesco and others. On February 8, 2013, the store group admitted that some of its frozen lasagne and Spaghetti bolognese products contained 100% horse meat rather than the advertised beef.
Aldi has a mobile virtual network operator in Germany, Belgium, and the Netherlands, called Aldi Talk. Aldi also operates a similar network in Australia using Telstra's 3G network, called ALDImobile.
- "Obituary: Theo Albrecht."
- "Impressum." Aldi Nord. Retrieved on February 14, 2011. "Aldi Einkauf GmbH & Co. oHG Eckenbergstraße 16 45307 Essen."
- "Impressum." Aldi Süd. Retrieved on February 14, 2011. "Burgstraße 37 45476 Mülheim an der Ruhr Amtsgericht Duisburg HRA 8577."
- <a href="http://www.thelocal.de/money/20111010-38121.html">Aldi dynasty continue to lead German rich list</a>.Published: 10 Oct 11 15:32 CET
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- A list of no-name brands and the major brand companies behind them for Germany. Aldi relies on re-labeled major brand products.
- Waltraud Schwab (19.06.2010). "Arme Discounterkunden: Kasse dank Masse" (in German). Die Tageszeitung. Retrieved 18 February 2012.
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- PDF (2.19 MB),
Roger Marjoribanks, Hon. Remembrancer, Borough of Guildford (Accessed 03 May 2009)
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|Wikimedia Commons has media related to: Aldi|
- Aldi International (with links to all of Aldi's international websites)
- Yahoo! - Aldi Group Company Profile
- Aldi Product Review Customer discussions about Aldi products. Focuses mainly on stores and products in the United States.
- Aldi opens in Dallas with big hopes, small stores - Dallas Morning News, March 18, 2010